The mastermind behind many of West Pak's marketing efforts, George Henderson is an innovative and accomplished hands-on Creative Director with over a decade of print, web, multimedia, and corporate communications experience. How many years have you been in the produce industry? George: I’ve had the pleasure of working in...
Josh Estebane is a third generation produce industry pro with experience in wholesale, retail, and foodservice sales. He brings a fresh outlook and a youthful vibe to West Pak along with a strong background in customer service, time management, and food safety. How many years have...
West Pak Avocado has retail marketing in the bag. Retail bags that is! The global supplier of premium avocados is now offering a branded bag program that provides solutions to empower retailers while optimizing the excitement of avocados geographically, seasonally, demographically, and by use. At PMA...
Susie Rea is a highly successful bilingual sales professional with 20+ years of experience and strong produce industry relationships. She has built programs from the ground up and has in-depth industry knowledge of both the grower and the retail sides. How many years have you been...
West Pak Avocado's Senior Vice President of Sales & Marketing Doug Meyer brings 23 years of produce industry experience to the table. With a strong background in sales and sales management, marketing and product development, and quality assurance, this seasoned avo-pro proudly heads up the company's sales...
West Pak is proud to announce continued export growth for 2018 and forecasts additional progress with global markets for 2019. Just back from Asia Fruit Logistica in Hong Kong, the worldwide supplier of premium avocados experienced a marked increase in commitments with existing and new customers....
West Pak Avocado recently stepped up the company’s organics launch with a showing at Southern Innovations Organics and Foodservice Expo. The organic-only retail produce event was held September 6 – 8, 2018 at the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee. In addition...
Produce Marketing Association’s 37th annual Foodservice Conference and Exposition took place July 28-29, 2018 at the Monterey Conference Center and Monterey Marriott in Monterey, California. More than 1,800 sellers and buyers including distributors, retailers, wholesalers, brokers, and end-use operators attended the two-day event, which was designed...
West Pak Avocado proudly previewed three new and upcoming brands at the Organic Produce Summit (OPS) at the Monterey Conference Center, in Monterey, California on July 11-12, 2018. The new retail lines of bagged avocados include I Love Avocados Organic, California Gold Organic, and LiL’Cados...
In June 2018, the California Avocado Commission (CAC) organized a tour of West Pak's packing house in Murrieta, California. It was a busy Saturday morning at the facility, as California’s avocado production was in full swing. Brimming with avocados, large bins were lined up and ready...