The smart way to grow your avocado category starts here.
A Full-service
Avocado Experience
At West Pak, we are fully dedicated to avocados, and our customer-centric approach ensures that our Avo Experts collaborate closely with customers to craft personalized avocado experiences tailored to specific regions.
Through our innovative AVO360 program, we empower customers with impactful and branded avocado packaging options, including new regional bags, heart-healthy brands, and certified organics.
Our commitment to excellence extends beyond packaging, offering seamless user experiences with the AVO360 Resource Center, which provides educational, marketing, and merchandising support. This unwavering dedication to delivering superior avocado solutions is designed specifically to meet the needs of retail and foodservice customers across the globe, solidifying our revered global reputation within the produce industry – a reputation ready to serve YOU!
CUSTOMER OBSESSED
Premium & Value Add Packaging
Display Success with in-store Avo Destinations
Creative Branding that Sells
Preparing Goodness Recipes and Menu Ideas
Get Schooled, Education & Resource
Engaging Social Media
DEPARTMENTS
“West Pak’s fully automated traceability solutions guarantee proper fruit handling and cold chain management during the entire journey of your avocados. I’d love to discuss how our precise transportation and managed logistics ensure your fruit arrives in perfect condition, at your desired ripeness level, and ready for your customers to enjoy.”
Heath Shoup – Vice President of Sales and Product Management
Heath Shoup – Vice President of Sales and Product Management
“Our dedication to operational excellence ensures meticulous handling of every avocado through grading, sorting, and hydrocooling. West Pak’s modern processing facilities, expert ripening services, and strategically placed distribution centers use the latest technology to ensure your avocados’ quality, consistency, and on-time delivery.”
Trevor Newhouse – Vice President of Operations
“West Pak offers an extensive sourcing program, including regions around the world that provide the seasons and availability to ensure you have a year-round supply of premium avocados. Let our avo-experts unlock international sourcing opportunities to help you diversify and grow your avocado category.”
Kellen Newhouse – Vice President of International Sourcing
Kellen Newhouse – Vice President of International Sourcing
Empowering
AVO-Impact
Personalized category, sales, education, marketing, and merchandising support to drive sales for your retail or foodservice needs.
Each custom-tailored AVO360 program empowers our customers with impactful, personalized, branded avocado packaging. Options include country-of-origin bags, heart-healthy brands, certified organics, and digital marketing support. This commitment ensures you receive premium avocados with assured health benefits and top-quality branding tailored to your needs.
Heart Healthy Brands
We offer personalized branded avocado packaging just for you – each with the American Heart Association’s coveted Heart-Check Mark.
Certified Organics
More than just a seal on the outside of the avocado – Organic is everything that’s gone into it from planting the seed to harvesting the fruit, to deliver the green goodness to your stores.
Sustainable Programs
Enhance your branded bagged offerings: Support West Pak’s environmental sustainability and community prosperity initiatives by offering organically harvested avocados, displaying the right stage of ripeness, and supporting certified ethical sourcing with Fairtrade programs.
Digital Marketing Support
Through custom digital content creation, let us help tell your brand story using video production, product photography, creative promotional graphics for web, social media, and influencer marketing services.
Seasonal Promotions
Let us help map out your avocado category needs throughout the year with branded bags designed to meet your shoppers’ desires. It all starts with an Avo Audit to determine next steps!
SALES TEAM
Meet Our Avo Experts
Heath Shoup
VICE PRESIDENT OF SALES AND PRODUCT MANAGEMENT
Joe Nava
VICE PRESIDENT OF SALES & BUSINESS DEVELOPMENT
George Henderson
SR. MARKETING MANAGER
Jennifer Zendejas
DIRECTOR OF SALES & BUSINESS DEVELOPMENT
Shannon Hill
CUSTOMER SERVICE REPRESENTATIVE SUPERVISOR
Jordan Fideler
SALES & BUSINESS DEVELOPMENT
Katerin Rodriguez-Mosri
CUSTOMER SERVICE REPRESENTATIVE
Ian Smetona
DIRECTOR OF SALES AND BUSINESS DEVELOPMENT
Hunter Arriaga
PROGRAM PLANNING SUPERVISOR
Join Our
Innovative Program
Today
Personalized category, sales, education, marketing, and merchandising support to drive sales for your retail or foodservice needs.
Each custom-tailored AVO360 program empowers our customers with impactful, personalized, branded avocado packaging. Options include country of origin bags, heart-healthy brands, certified organics, and digital marketing support. This commitment ensures that customers receive premium avocados with assured health benefits and top-quality branding tailored to your needs.
Let’s Connect
Contact us now to meet with our avocado experts and discover the fresh benefits of partnering with West Pak Avocado.
