We’re thrilled to announce that our The Avo Effect campaign has won a Silver ADDY at the San Diego 2021 American Advertising Awards. One of the largest competitions of its kind, the American Advertising Awards attracts nearly 35,000 submissions each year. Concepted and produced by Visual Content Agency (VCA)...
It’s official - the 2021 California avocado season is underway. At around 280 million pounds, this year’s crop volume is approximately 10 percent lower than last year. Still, with depth in California sourcing from West Pak groves and those of partner growers, the company will...
We're thrilled to Leonard Cueva to our avocado family. He's our new Senior Vice President of Finance. To his new position, Leonard brings expertise in strategic business development, corporate finance, mergers and acquisitions, and financial modeling. He also has turn-around business experience, a track record for...
West Pak Avocado, the global supplier of premium avocados, is pleased to unveil its inaugural sustainability report. The report covers West Pak’s domestic and international operations, which consists of the company’s headquarters, regional offices, packing houses, and ripening and distribution centers. Dubbed Growing a Legacy...
With the understanding that virtually connecting through video conference rooms is the “new normal,” West Pak Avocado’s Avo Experts pay homage to this reality in the sales team’s video titled Zooming in on Avo-Opportunities: Sales Solutions at West Pak. West Pak Avocado Senior Vice President of...
Meet Ruben Barahona. As our new Director of Logistics, he brings over two decades of experience to our pak. Ruben has strong global knowledge in transportation, logistics, and supply chain management with a proven track record in his career. His success is attributed to being...
A full-steam-ahead look at how West Pak’s bag of small avocados is evolving as a little leader in the great big avocado category. All Aboard the Small Avocado Frenzy They’ve been called baby, mini, and even tiny, and at roughly half to two-thirds the size of an...
In a nutshell, Maria De La Torre-Sabir in West Pak Avocado's Grower Accounting department pays growers for their fruit. Sounds simple enough, but the weight of her position in much more than that. It's about balancing customer service to hundreds of growers at any given...
As we enter the summer months, our resident field experts at West Pak have happily served up the following words of wisdom for our family of growers. Here's what Southern Field Manager Andrew Gabryszak, Northern Field Manager Mike Harberson, Northern Operations Field Manager Ralph Gonzalez,...
To ensure that all operations remain up to date with current technology and to address any precautionary measures in light of COVID-19, West Pak Avocado has made recent strides to expand the capabilities of its various facilities. "Continuous improvement through innovation and integrated systems are core...