Inside West Pak

West Pak’s Marketing Manager George Henderson shares the process of receiving the American Heart Association’s (AHA) Heart-Check designation making the organization’s new bagged brands a heart-healthy staple in the retail aisle. Q: Will you tell us, which brands of West Pak currently have the AHA Heart-Check designation? George: West...

A sales and marketing professional specializing in organic produce, Jared Bray comes from a food safety, packing, and distribution management background. He demonstrates strong sales and customer service skills and comes with retail display planning and merchandising experience. How many years have you been in the...

As Sales Manager at West Pak, Heath Shoup is an energetic and hands-on leader with 15 years of operations, sourcing, distributing, and selling experience in the produce industry. He specializes in customer service, strategic planning, and team building, using his wealth of knowledge to help...

Kim Kinnavy is a motivated sales and marketing professional with over a decade of experience in new business development and strategic planning. She's highly focused on organizational management, project management, and prioritizing with a special emphasis on logistics and supply chain management. How many years have...

The face of West Pak on the East Coast, Scott Ross is the Eastern Regional Sales Manager. He brings over 30 years of retail food and produce sales and merchandising experience to the company, including 15 years working in produce category management. How many years have...

The mastermind behind many of West Pak's marketing efforts, George Henderson is an innovative and accomplished hands-on Creative Director with over a decade of print, web, multimedia, and corporate communications experience. How many years have you been in the produce industry? George: I’ve had the pleasure of working in...

Josh Estebane is a third generation produce industry pro with experience in wholesale, retail, and foodservice sales. He brings a fresh outlook and a youthful vibe to West Pak along with a strong background in customer service, time management, and food safety. How many years have...

Susie Rea is a highly successful bilingual sales professional with 20+ years of experience and strong produce industry relationships. She has built programs from the ground up and has in-depth industry knowledge of both the grower and the retail sides. How many years have you been...

West Pak Avocado's Senior Vice President of Sales & Marketing Doug Meyer brings 23 years of produce industry experience to the table. With a strong background in sales and sales management, marketing and product development, and quality assurance, this seasoned avo-pro proudly heads up the company's sales...

Just back from the Canadian Produce Marketing Association (CPMA) Annual Convention & Trade Show in Vancouver, West Pak Avocado is excited at the prospect of expanding distribution into the northernmost region of North America. After the first year for the avocado company to exhibit at...