Over 45 years, West Pak Avocado has evolved from a traditional fruit supplier into an essential, full-service partner across the retail, wholesale, and foodservice industries. Today, the company reflects this remarkable growth and customer-obsessed focus with its dynamic initiative and tagline: A Better Way to Avocado. This core philosophy embodies an unwavering commitment to customer success and category growth, driving quality, operational excellence, and innovation at every single step.
Leading the Way: Strategic Perspectives
West Pak’s bold new initiative is led by a forward-thinking, experienced team passionate about reshaping the produce industry. Through breakthrough innovation, robust global sourcing, and operational excellence, they empower partners with the exact strategy, inventory management, and promotional support needed to build stronger avocado programs.
“At West Pak, A Better Way to Avocado is at the core of our company philosophy,” explains CEO Mario Pacheco. “We are combining global sourcing, year-round supply, custom ripening programs, and AVO360 insights to provide a smarter, more strategic approach that helps our partners grow a stronger, more profitable category.”
AVO360 is the foundation of A Better Way to Avocado, a comprehensive, full-service ecosystem that seamlessly integrates year-round sourcing, custom precision ripening, and data-driven merchandising support. By investing directly in agriculture and combining global logistics with regional expertise across California, Mexico, Colombia, and Peru, West Pak ensures a reliable, resilient supply chain that protects partners from seasonal fluctuations. This integrated approach equips retail and foodservice operators with the tailored strategies, inventory management tools, and promotional planning needed to maximize sales and drive long-term category growth.
Senior Marketing Manager George Henderson highlighted how the new vision translates into actionable value: “Innovation is the engine of A Better Way to Avocado. With AVO360, we’re providing the data and expertise to help our customers make smarter decisions. Whether it’s driving demand with custom ripening, optimizing inventory, or merchandising help, we empower them with the tools they need to stay ahead of consumer expectations.”
An Immersive Experience
A Better Way to Avocado officially launched at the IFPA Global Produce & Floral Show in Orlando, October 14-16, 2026, where show attendees were invited into an immersive merchandising experience. As a physical manifestation of this full-circle initiative, the interactive booth let visitors engage with a global sourcing network map, an exclusive “Discover Colombia” feature highlighting strategic vertical integration, precision ripening demonstrations, and an AVO360 data visualization showcase—equipping industry partners with proven strategies to achieve sustainable growth and category leadership.
