Avocado News

Out in the groves, West Pak field experts Ralph Gonzalez and Andrew Gabryszak share the latest cultural report and tell us what’s next as we enter spring and ramp up the California season. Pruning, Planting, Etc. With some good rains, a strong market, and a lot of...

With spring in the air and the California avocado season in full bloom, there is much to celebrate. With last year’s lighter crop and plentiful rainfall, local trees have a good set for this year’s harvest. For the 2019 California avocado season, 215 million pounds of...

Just in from the field, West Pak Field Managers Mike Harberson and Andrew Gabryszak kick off the 2020 California season with their first cultural report of the year. Here’s what you need to know to ensure an optimal crop this year and the long-term health...

Our most recent Avo Effect campaign video Humanizing Avocado Love answers the question: How has the avocado become part of our daily lives? The third episode for our ongoing 2020 series, this video covers the digital, social, and artistic influence that America's favorite green fruit has in...

West Pak’s Marketing Manager George Henderson shares four 2020 retail packaging trends to look for this year! From eco-friendly efforts to customization for brands, our organization's goals align with industry efforts to offer a long-lasting experience for customers in retail. Take a look below: Sustainability: Sustainable,...

Just what is "The Avo Effect" phenomenon, and how has excitement for the avocado changed over the years at PMA Fresh Summit? Things are all abuzz at Murrieta-based West Pak Avocado. The California grower, packer, and distributor of premium avocados has harnessed the excitement of...

As we wind down 2019, we look to the year ahead with great optimism. And, as the team at West Pak gears up for a new California season, the anticipation and excitement are building. Here's what our avocado family foresees for 2020:   Ralph Gonzalez - Northern...

Transitioning from a mild summer into a fairly dry fall, the West Pak field team has a few tips to keep your crops at peak health and ready for the banner year ahead of us. According to Southern Field Manager Andrew Gabryszak, the trees are looking...

Heading into the final stretch before PMA Fresh Summit 2019, the sales and marketing team at West Pak Avocado is in high gear. Spearheading many of the efforts for the event is Vice President of Sales & Business Development Joe Nava, a recent hire to...

West Pak Avocado of Murrieta, California recently received the Fairtrade Mark, one of the most highly recognized and trusted ethical labels in the world. Offered by Fairtrade America, this independent sustainability certification features a predominate Fairtrade logo. If a business meets all of the organization’s rigorous...