West Pak Avocado grows, cultivates, and delivers seasonal fruit from ranches throughout California to many avo-hungry customers in both foodservice and retail. It takes a dedicated team and many hours of patiently tending the orchards and harvesting at the optimum time to keep the supply...
According to an article published by Produce Business, the most popular avocado sizes across all areas of the country and retailer types are the 48s and 60s, which encompass the highest percentage of sizes available year-round. However, as demand for this favorite green fruit continues...
Susie Rea of West Pak Sales and Business Development is excited to announce the launch of the mini-sized avocado brand, Lil’ ‘Cados - the perfect portion superfruit for single-serve meals. These mini avocados are brimming full of flavor - with each serving offering on-the-go goodness...
In a recent interview, West Pak’s Senior Vice President of Sales & Marketing Doug Meyer highlighted the ways the company has evolved as a grower, packer, and shipper of California avocados. From its heritage that started in a small packinghouse in Fallbrook to its current...
Kicking off California avocado season, West Pak Avocado is pleased to announce the official launch of its California Gold brand. Sourced from the golden state’s 45,000 acres of fertile growing areas California Gold Avocados are caressed by cool coastal breezes and are hand-picked at their peak...
Before the California Avocado Commission (CAC) was established, the only avocados available to consumers were those grown in their local area. The lonely green fruit was just another sparsely populated item in the produce aisle that many overlooked except for guacamole around Cinco de Mayo....
For a fifth consecutive year, Avocados From Mexico is planning another advertising touchdown at the Super Bowl. The lineup includes a second-quarter, 30-second spot that keeps with the brand's current celebrity-focused, humor-driven approach. After kicking off the "always worth it" campaign from Energy BBDO, the...
In a recent interview, Heath Shoup, West Pak’s Sales Manager and self-professed Super Bowl Avocado Man talks about the company’s big game stats and guacamole’s biggest day of the year. Q: Two key players in the big game: football and avocados! How does your team at West...
West Pak Avocado's Senior Vice President of Sales & Marketing Doug Meyer brings 23 years of produce industry experience to the table. With a strong background in sales and sales management, marketing and product development, and quality assurance, this seasoned avo-pro proudly heads up the company's sales...
Just returning from PMA Fresh Summit, the sales and marketing team at West Pak Avocado is thrilled by the response to their new retail offerings. At the October 18-20th Orlando, Florida tradeshow, the global grower, packer, shipper, and distributor of premium avocados officially launched their...