West Pak Avocado, a California-based grower, packer, and distributor of premium avocados, just released their latest Avo Effect campaign video, Golden State of Avocados. The fourth episode for the company's ongoing 2020 series, this video covers the Avo Effect that the avocado has had on California and how it has...
In a recent roundtable with West Pak's field team, these ag-experts stepped up with their best words of advice for California growers for May and into June. Southern Field Manager Andrew Gabryszak, Northern Field Manager Mike Harberson, Northern Operations Field Manager Ralph Gonzalez, and Field...
According to Joe Nava West Pak Avocado's Vice President of Sales & Business Development – the company's role in today's unpredictable market is about providing choices for retailers and adding value and convenience for shoppers. The avocado grower, packer, and distributor takes its obligation as...
A field manager and cultural advisor for the groves at West Pak Avocado Andrew Gabryszak operates mainly in San Diego and Riverside counties in sunny Southern California. He works with 125 to 135 growers in the region with ranches ranging in size from 5 to...
Out in the groves, West Pak field experts Ralph Gonzalez and Andrew Gabryszak share the latest cultural report and tell us what’s next as we enter spring and ramp up the California season. Pruning, Planting, Etc. With some good rains, a strong market, and a lot of...
With spring in the air and the California avocado season in full bloom, there is much to celebrate. With last year’s lighter crop and plentiful rainfall, local trees have a good set for this year’s harvest. For the 2019 California avocado season, 215 million pounds of...
Just in from the field, West Pak Field Managers Mike Harberson and Andrew Gabryszak kick off the 2020 California season with their first cultural report of the year. Here’s what you need to know to ensure an optimal crop this year and the long-term health...
Our most recent Avo Effect campaign video Humanizing Avocado Love answers the question: How has the avocado become part of our daily lives? The third episode for our ongoing 2020 series, this video covers the digital, social, and artistic influence that America's favorite green fruit has in...
West Pak’s Marketing Manager George Henderson shares four 2020 retail packaging trends to look for this year! From eco-friendly efforts to customization for brands, our organization's goals align with industry efforts to offer a long-lasting experience for customers in retail. Take a look below: Sustainability: Sustainable,...
Just what is "The Avo Effect" phenomenon, and how has excitement for the avocado changed over the years at PMA Fresh Summit? Things are all abuzz at Murrieta-based West Pak Avocado. The California grower, packer, and distributor of premium avocados has harnessed the excitement of...