It’s official - the 2021 California avocado season is underway. At around 280 million pounds, this year’s crop volume is approximately 10 percent lower than last year. Still, with depth in California sourcing from West Pak groves and those of partner growers, the company will...
As part of their strategy to help reduce food waste, West Pak Avocado has partnered with Apeel, the developer of a plant-based, end-to-end solution allowing a more extended shelf life for their premium avocados. Apeel’s plant-based protection is made from materials that are found in the skins,...
Score a touchdown with your avocado category all season long! Not only during the Big Game can you see avocado enthusiasm in retail and foodservice. This year, our sales team is preparing to kick off your avocado category by helping enhance your shoppers’ & consumers’ avocado...
With the understanding that virtually connecting through video conference rooms is the “new normal,” West Pak Avocado’s Avo Experts pay homage to this reality in the sales team’s video titled Zooming in on Avo-Opportunities: Sales Solutions at West Pak. West Pak Avocado Senior Vice President of...
West Pak Avocado, a California-based grower, packer, and distributor of premium avocados, just released its latest Avo Effect campaign video, The Global Impact of Avocados. The sixth episode for the company's ongoing series, this video looks beyond the avocado's purpose of consumption - to the world it reaches,...
West Pak Avocado, a California-based grower, packer, and distributor of premium avocados, just released its latest Avo Effect campaign video, Avocados - A Ripe Responsibility. The fifth episode for the company's ongoing 2020 series, this video covers the ethical responsibility of the avocado beyond its societal success within...
On Wednesday, August 26th, Women’s Equality Day marked 100 years since the 19th Amendment was officially certified to the United States Constitution. What better excuse than a milestone in women’s rights to take note from some of our inspiring women leaders of West Pak sharing...
A full-steam-ahead look at how West Pak’s bag of small avocados is evolving as a little leader in the great big avocado category. All Aboard the Small Avocado Frenzy They’ve been called baby, mini, and even tiny, and at roughly half to two-thirds the size of an...
As summer breezes by, West Pak's field team outlines the top 10 things California growers should know for August and September. Pesky Issues At this point, all fruit has sized enough to avoid the danger of scarring from avocado thrips. Those pesky perseae mites should be...
Kellen Newhouse grew up with the tasty green fruit all around him. His family was one of the founders of West Pak Avocado, and today the Newhouse name is synonymous with growing, packing, and distributing the produce commodity. Generation NEXT for the family-owned business, the...