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Heading into the PMA Foodservice Conference and Expo, this is the perfect time to reflect on how events have transpired since Covid. Specifically how the foodservice segment has come full circle, reinventing itself for the sake of survival and coming back stronger and better in...

June is California Avocado Month, and with it comes the perfect opportunity to promote everyone’s favorite green fruit that’s proudly harvested in the golden state. According to West Pak Avocado Vice President of Sales & Business Development Joe Nava,  California-grown avocados are a sought-after commodity by...

Introducing Party Pak - our newest arrival. The perfect pak for a party, these jumbo-sized avocados are a celebration that’s waiting to happen. All the goodness you expect from West Pak avocados, in a handy grab-and-go bag brimming with everyone’s favorite green fruit.  5 Ways to...

We’re thrilled to announce that our The Avo Effect campaign has won a Silver ADDY at the San Diego 2021 American Advertising Awards. One of the largest competitions of its kind, the American Advertising Awards attracts nearly 35,000 submissions each year. Concepted and produced by Visual Content Agency (VCA)...

According to a recent article by The Packer, where industry suppliers shared their expectations for this year’s Cinco de Mayo, the consensus is that avocados will be among the top produce items for the holiday. Many expect demand to be strong in 2021 despite different...

It’s official - the 2021 California avocado season is underway. At around 280 million pounds, this year’s crop volume is approximately 10 percent lower than last year. Still, with depth in California sourcing from West Pak groves and those of partner growers, the company will...

As part of their strategy to help reduce food waste, West Pak Avocado has partnered with Apeel, the developer of a plant-based, end-to-end solution allowing a more extended shelf life for their premium avocados. Apeel’s plant-based protection is made from materials that are found in the skins,...

We're thrilled to Leonard Cueva to our avocado family. He's our new Senior Vice President of Finance. To his new position, Leonard brings expertise in strategic business development, corporate finance, mergers and acquisitions, and financial modeling. He also has turn-around business experience, a track record for...

Score a touchdown with your avocado category all season long! Not only during the Big Game can you see avocado enthusiasm in retail and foodservice. This year, our sales team is preparing to kick off your avocado category by helping enhance your shoppers’ & consumers’ avocado...