How a Small Fruit Packing Company Became a Global Leader From their humble beginnings in a small packinghouse in Southern, California to becoming a global produce powerhouse, West Pak Avocado Co-Founders Galen Newhouse and Randy Shoup have worked hard to cultivate a tasty niche in the...
Just back from West Coast Produce Expo in Palm Springs, California where the team has reported a great turnout at West Pak's booth. In attendance was Sales Representative Susie Rea, Sales and Business Development Josh Estebane, and Senior Vice President of Sales and Marketing Doug...
Just back from the Canadian Produce Marketing Association (CPMA) Annual Convention & Trade Show in Vancouver, West Pak Avocado is excited at the prospect of expanding distribution into the northernmost region of North America. After the first year for the avocado company to exhibit at...
Introducing AVO-opportunities – a company-wide marketing campaign to celebrate the unveiling of West Pak’s new website, video storytelling experience, and retail program. A look inside the legacy, knowledge, and innovation of the first family of avocados, the newly redesigned online presence features essential branding and company...
Our very own Senior Vice President of Sales and Marketing Doug Meyer was interviewed for The Produce News, an industry periodical that dates back to the late nineteenth century. Writer Tim Linden points out that the avocado industry hasn’t experienced a great deal of consistency...
Introducing our new corporate video, Growing a Ripe Legacy. Welcoming you into the world of green fruit, this visual storytelling experience outlines our company’s rich heritage and the avocado’s seed-to-store journey. Watch as the first family of avocados takes you inside the heart of the West Pak organization,...
<span data-mce-type="bookmark" style="display: inline-block; width: 0px; overflow: hidden; line-height: 0;" class="mce_SELRES_start"></span> Implementing the 5S System at West Pak Meet Avo Expert, Brian Byrne. As the Special Projects Manager of Operations at West Pak Avocado Inc., one of his many roles includes managing all global operations projects from...
Murrieta, CA (October 23, 2017) - West Pak Avocado, Inc., the parent company for I Love Avocados™ is pleased to announce the I Heart Avos #IHeartAvos campaign. Using the tag-line We Love Avocados with all our Heart, the digital campaign is a follow up to the...
Just months after launching the healthy green fruit brand, I Love Avocados™ kicked off a highly effective promotional campaign with an event centered around spreading the love of avocados and delivering the goodness to others. Murrieta, CA (March 27, 2017) – Promoting healthy eating while...