Gear up for Game Day with Avocados at West Pak
For many football fans, the Big Game is one of the most anticipated events of the year. Every year, millions of people from all over the world gather around their TVs to cheer on their favorite teams. It’s a day that brings people together to celebrate the sport that we all love. But there’s one item that has become an essential part of the Big Game experience: avocados.
It’s the biggest day of the year for avocados, so it’s no surprise that football fans consume 105 million pounds of them during the biggest night of football. As many as 48,000 tons of guacamole are expected to be consumed by game viewers.
Why Football Fans Choose Avocados
From classic guacamole recipes to creative twists on the traditional dip, avocados are a staple at any Big Game party. Avocados are packed with vitamins, minerals, and healthy fats, making them a great addition to any Big Game feast. Plus, their creamy texture and mild flavor make them perfect for guacamole and other dip recipes. They can be used in a variety of dishes, ranging from tacos to burritos to salads. And they’re perfect for topping off nachos or burgers. Plus, they’re an easy way to add a healthy dose of nutrition to any meal.
AFM Returns for Football’s Biggest Night
We’re extra excited because Avocados From Mexico (AFM) is returning to the Big Game for the eighth time in a decade with a 30-second ad. Avocados From Mexico is leveraging ChatGPT as part of its Big Game campaign, with plans to include a QR code in its 30-second spot. AI tools like ChatGPT are being used to create a landing page with the theme of “Avocado Intelligence.” A billboard in Times Square will also feature a QR code linked to the landing page. AFM is responsible for 95% of avocado sales during the Big Game weekend.
To celebrate the occasion, AFM has partnered with Deion Sanders and Tracey Edmonds to create their favorite guac recipes, and the brand is inviting shoppers to vote for their favorite in January. Plus, AFM will extend the brand experience from consumers’ TV screens to an interactive digital activation to be launched weeks before the game. Who’s ready for AFM to spark gameday goodness? We sure are!
Kickoff Game Day Promotions Around Green Goodness
Now, if you are looking to promote game day with avocados, there are a few steps you can take. At West Pak, we have an avo-focused playbook to help set you on your path to avocado success:
- First, our Avo Experts recommend that, whether you are a restaurant or retail store, it’s essential to get ahead of the day and plan avocado-focused promotions for the Big Game. This can include discounts, special offers, or even free guacamole with purchases for restaurants.
- Second, hone in on your top social media channels for reach before and during the game. Create a social media campaign to spread the word about the nutritional benefits of avocados or showcase recipes (browse three Hass-time recipes below!).
- Third, increase your impressions on gameday by partnering with influencers to promote avocados and create buzz around the Big Game in your area.
By taking these steps, you can spread the word about the many benefits of eating avocados during the Big Game and encourage people to incorporate them into their game day celebrations. Meet with our Avo Experts to learn more benefits for your Avocado Category, here.