West Pak Avocado is pleased to announce the outstanding achievements of its marketing team, which culminated in an impressive haul of three silver ADDYs at the prestigious San Diego 2025 American Advertising Awards. The ADDYs are the advertising industry’s largest and most representative competition, attracting thousands of entries every year in local competitions.
Among the highlights of the awards was West Pak’s AVO360 Campaign, which earned a Silver ADDY in the Integrated Branded Content Campaign category. This recognition underscores the campaign’s successful blend of brand storytelling with audience engagement, setting a new benchmark for future initiatives.
The AVO360 newsletter garnered a Silver ADDY in the Online/Interactive Advertising and Promotion Campaign category. This initiative effectively connected West Pak Avocado with its audience, delivering insightful and engaging content that resonated deeply and strengthened relationships with readers.
West Pak’s AVO360 Customer Resource Center was acknowledged with a Silver ADDY for the Website-Based App category. This innovative online portal showcases exceptional design and user experience, exemplifying West Pak’s dedication to creating functional and aesthetically pleasing digital solutions.
“We’re both grateful and honored by the awards, and thank the American Advertising Federation for the opportunity to let West Pak and our marketing team’s efforts shine,” said West Pak Avocado Senior Marketing Manager George Henderson.
The AVO360 campaign was conceived and produced by Visual Content Agency (VCA) of San Diego, California, in partnership with West Pak’s sales and marketing teams, with collaborative efforts from Purely Visual Communications and others.
The campaign was unveiled at the International Global Produce & Floral Show in Atlanta, Georgia, on October 18, 2024, and will carry through 2025 with various initiatives throughout the year.
The mission of the ADDYs competition is to recognize and reward creative excellence in the art of advertising. The San Diego ADDY Awards are the first of a three-tier, national American Advertising Federation (AAF) competition.
