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A full-steam-ahead look at how West Pak’s bag of small avocados is evolving as a little leader in the great big avocado category. All Aboard the Small Avocado Frenzy They’ve been called baby, mini, and even tiny, and at roughly half to two-thirds the size of an...

According to Joe Nava West Pak Avocado's Vice President of Sales & Business Development – the company's role in today's unpredictable market is about providing choices for retailers and adding value and convenience for shoppers. The avocado grower, packer, and distributor takes its obligation as...

With spring in the air and the California avocado season in full bloom, there is much to celebrate. With last year’s lighter crop and plentiful rainfall, local trees have a good set for this year’s harvest. For the 2019 California avocado season, 215 million pounds of...

West Pak’s Marketing Manager George Henderson shares four 2020 retail packaging trends to look for this year! From eco-friendly efforts to customization for brands, our organization's goals align with industry efforts to offer a long-lasting experience for customers in retail. Take a look below: Sustainability: Sustainable,...

Heading into the final stretch before PMA Fresh Summit 2019, the sales and marketing team at West Pak Avocado is in high gear. Spearheading many of the efforts for the event is Vice President of Sales & Business Development Joe Nava, a recent hire to...

With a longstanding passion for the avocado industry, Vice President of Sales & Business Development Joe Nava was initially drawn to West Pak's core values, strong vertical integration, and stable infrastructure. Now, with both feet firmly planted on the ground with his new avocado family,...

 Avocados are steadily solidifying their presence in the foodservice industry. In a recent interview, Josh Estebane explains West Pak’s desire to support and provide avocados for the foodservice sector. What is your position with West Pak? Josh: I do sales and business development for West Pak...

According to an article published by Produce Business, the most popular avocado sizes across all areas of the country and retailer types are the 48s and 60s, which encompass the highest percentage of sizes available year-round. However, as demand for this favorite green fruit continues...

Heart disease is one of the most significant health issues in the United States, as it causes 1 in 4 deaths. To increase awareness of heart disease and to invite people to take small actions that can make a big difference, February has been dubbed...

Just returning from PMA Fresh Summit, the sales and marketing team at West Pak Avocado is thrilled by the response to their new retail offerings. At the October 18-20th Orlando, Florida tradeshow, the global grower, packer, shipper, and distributor of premium avocados officially launched their...