Heading into the final stretch before PMA Fresh Summit 2019, the sales and marketing team at West Pak Avocado is in high gear. Spearheading many of the efforts for the event is Vice President of Sales & Business Development Joe Nava, a recent hire to...
With a longstanding passion for the avocado industry, Vice President of Sales & Business Development Joe Nava was initially drawn to West Pak's core values, strong vertical integration, and stable infrastructure. Now, with both feet firmly planted on the ground with his new avocado family,...
Avocados are steadily solidifying their presence in the foodservice industry. In a recent interview, Josh Estebane explains West Pak’s desire to support and provide avocados for the foodservice sector. What is your position with West Pak? Josh: I do sales and business development for West Pak...
According to an article published by Produce Business, the most popular avocado sizes across all areas of the country and retailer types are the 48s and 60s, which encompass the highest percentage of sizes available year-round. However, as demand for this favorite green fruit continues...
Heart disease is one of the most significant health issues in the United States, as it causes 1 in 4 deaths. To increase awareness of heart disease and to invite people to take small actions that can make a big difference, February has been dubbed...
Just returning from PMA Fresh Summit, the sales and marketing team at West Pak Avocado is thrilled by the response to their new retail offerings. At the October 18-20th Orlando, Florida tradeshow, the global grower, packer, shipper, and distributor of premium avocados officially launched their...
The mastermind behind many of West Pak's marketing efforts, George Henderson is an innovative and accomplished hands-on Creative Director with over a decade of print, web, multimedia, and corporate communications experience. How many years have you been in the produce industry? George: I’ve had the pleasure of working in...