Out in the groves, West Pak field experts Ralph Gonzalez and Andrew Gabryszak share the latest cultural report and tell us what’s next as we enter spring and ramp up the California season. Pruning, Planting, Etc. With some good rains, a strong market, and a lot of...
Take a moment to walk the groves with Nick Lahr, Field Buyer for West Pak Avocado, and his passion for his profession quickly becomes evident. He's most at home out in the field, taking in the fresh air and sunshine, even playing in the dirt...
Meet Chambrea Yohner (Chamee) West Pak's resident GAP Coordinator. She's the North Country native with an eye for detail and a penchant for paperwork, and she's here to make sure growers have what they need for GAP certification. In a recent interview, Chamee discussed the...
Our most recent Avo Effect campaign video Humanizing Avocado Love answers the question: How has the avocado become part of our daily lives? The third episode for our ongoing 2020 series, this video covers the digital, social, and artistic influence that America's favorite green fruit has in...
We've scored another touchdown with our new video, Avocado Blitz! The second release for our Avo Effect campaign, Avocado Blitz explores the effect the avocado has on retail and foodservice, specifically during football season and guacamole's biggest day of the year. [vc_video link='https://youtu.be/lnIxihRnU0U'] Avocado Blitz highlights the avo-journey...
West Pak’s Marketing Manager George Henderson shares four 2020 retail packaging trends to look for this year! From eco-friendly efforts to customization for brands, our organization's goals align with industry efforts to offer a long-lasting experience for customers in retail. Take a look below: Sustainability: Sustainable,...
Just what is "The Avo Effect" phenomenon, and how has excitement for the avocado changed over the years at PMA Fresh Summit? Things are all abuzz at Murrieta-based West Pak Avocado. The California grower, packer, and distributor of premium avocados has harnessed the excitement of...
It always starts with a friendly hello, in both English and Spanish – "Good morning, bienvenidos," says Juan Esparza as he warmly greets each member of his work family at West Pak Avocado at the Murrieta, California facility. He shakes hands and asks how each...
Transitioning from a mild summer into a fairly dry fall, the West Pak field team has a few tips to keep your crops at peak health and ready for the banner year ahead of us. According to Southern Field Manager Andrew Gabryszak, the trees are looking...
Heading into the final stretch before PMA Fresh Summit 2019, the sales and marketing team at West Pak Avocado is in high gear. Spearheading many of the efforts for the event is Vice President of Sales & Business Development Joe Nava, a recent hire to...