With the understanding that virtually connecting through video conference rooms is the “new normal,” West Pak Avocado’s Avo Experts pay homage to this reality in the sales team’s video titled Zooming in on Avo-Opportunities: Sales Solutions at West Pak. West Pak Avocado Senior Vice President of...
West Pak Avocado, a California-based grower, packer, and distributor of premium avocados, just released its latest Avo Effect campaign video, The Global Impact of Avocados. The sixth episode for the company's ongoing series, this video looks beyond the avocado's purpose of consumption - to the world it reaches,...
Meet Ruben Barahona. As our new Director of Logistics, he brings over two decades of experience to our pak. Ruben has strong global knowledge in transportation, logistics, and supply chain management with a proven track record in his career. His success is attributed to being...
West Pak Avocado, a California-based grower, packer, and distributor of premium avocados, just released its latest Avo Effect campaign video, Avocados - A Ripe Responsibility. The fifth episode for the company's ongoing 2020 series, this video covers the ethical responsibility of the avocado beyond its societal success within...
Kellen Newhouse grew up with the tasty green fruit all around him. His family was one of the founders of West Pak Avocado, and today the Newhouse name is synonymous with growing, packing, and distributing the produce commodity. Generation NEXT for the family-owned business, the...
In a nutshell, Maria De La Torre-Sabir in West Pak Avocado's Grower Accounting department pays growers for their fruit. Sounds simple enough, but the weight of her position in much more than that. It's about balancing customer service to hundreds of growers at any given...
As we enter the summer months, our resident field experts at West Pak have happily served up the following words of wisdom for our family of growers. Here's what Southern Field Manager Andrew Gabryszak, Northern Field Manager Mike Harberson, Northern Operations Field Manager Ralph Gonzalez,...
West Pak Avocado, a California-based grower, packer, and distributor of premium avocados, just released their latest Avo Effect campaign video, Golden State of Avocados. The fourth episode for the company's ongoing 2020 series, this video covers the Avo Effect that the avocado has had on California and how it has...
In a recent roundtable with West Pak's field team, these ag-experts stepped up with their best words of advice for California growers for May and into June. Southern Field Manager Andrew Gabryszak, Northern Field Manager Mike Harberson, Northern Operations Field Manager Ralph Gonzalez, and Field...
According to Joe Nava West Pak Avocado's Vice President of Sales & Business Development – the company's role in today's unpredictable market is about providing choices for retailers and adding value and convenience for shoppers. The avocado grower, packer, and distributor takes its obligation as...