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In a recent interview, West Pak’s Senior Vice President of Sales & Marketing Doug Meyer highlighted the ways the company has evolved as a grower, packer, and shipper of California avocados. From its heritage that started in a small packinghouse in Fallbrook to its current...

Kicking off California avocado season, West Pak Avocado is pleased to announce the official launch of its California Gold brand. Sourced from the golden state’s 45,000 acres of fertile growing areas California Gold Avocados are caressed by cool coastal breezes and are hand-picked at their peak...

Before the California Avocado Commission (CAC) was established, the only avocados available to consumers were those grown in their local area. The lonely green fruit was just another sparsely populated item in the produce aisle that many overlooked except for guacamole around Cinco de Mayo....

Heart disease is one of the most significant health issues in the United States, as it causes 1 in 4 deaths. To increase awareness of heart disease and to invite people to take small actions that can make a big difference, February has been dubbed...

West Pak’s Marketing Manager George Henderson shares the process of receiving the American Heart Association’s (AHA) Heart-Check designation making the organization’s new bagged brands a heart-healthy staple in the retail aisle. Q: Will you tell us, which brands of West Pak currently have the AHA Heart-Check designation? George: West...

A sales and marketing professional specializing in organic produce, Jared Bray comes from a food safety, packing, and distribution management background. He demonstrates strong sales and customer service skills and comes with retail display planning and merchandising experience. How many years have you been in the...

Kim Kinnavy is a motivated sales and marketing professional with over a decade of experience in new business development and strategic planning. She's highly focused on organizational management, project management, and prioritizing with a special emphasis on logistics and supply chain management. How many years have...

The face of West Pak on the East Coast, Scott Ross is the Eastern Regional Sales Manager. He brings over 30 years of retail food and produce sales and merchandising experience to the company, including 15 years working in produce category management. How many years have...

The mastermind behind many of West Pak's marketing efforts, George Henderson is an innovative and accomplished hands-on Creative Director with over a decade of print, web, multimedia, and corporate communications experience. How many years have you been in the produce industry? George: I’ve had the pleasure of working in...

Josh Estebane is a third generation produce industry pro with experience in wholesale, retail, and foodservice sales. He brings a fresh outlook and a youthful vibe to West Pak along with a strong background in customer service, time management, and food safety. How many years have...