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West Pak gives both consumers and the produce industry the opportunity to enjoy avocados all year long. And, there is no better time to celebrate the excitement of avocados’ year-round availability than during one of the year’s most enjoyable holidays, Cinco de Mayo. In an exclusive...

West Pak Avocado grows, cultivates, and delivers seasonal fruit from ranches throughout California to many avo-hungry customers in both foodservice and retail. It takes a dedicated team and many hours of patiently tending the orchards and harvesting at the optimum time to keep the supply...

According to an article published by Produce Business, the most popular avocado sizes across all areas of the country and retailer types are the 48s and 60s, which encompass the highest percentage of sizes available year-round. However, as demand for this favorite green fruit continues...

Susie Rea of West Pak Sales and Business Development is excited to announce the launch of the mini-sized avocado brand,  Lil’ ‘Cados - the perfect portion superfruit for single-serve meals. These mini avocados are brimming full of flavor - with each serving offering on-the-go goodness...

In a recent interview, West Pak’s Senior Vice President of Sales & Marketing Doug Meyer highlighted the ways the company has evolved as a grower, packer, and shipper of California avocados. From its heritage that started in a small packinghouse in Fallbrook to its current...

Kicking off California avocado season, West Pak Avocado is pleased to announce the official launch of its California Gold brand. Sourced from the golden state’s 45,000 acres of fertile growing areas California Gold Avocados are caressed by cool coastal breezes and are hand-picked at their peak...

Before the California Avocado Commission (CAC) was established, the only avocados available to consumers were those grown in their local area. The lonely green fruit was just another sparsely populated item in the produce aisle that many overlooked except for guacamole around Cinco de Mayo....

Heart disease is one of the most significant health issues in the United States, as it causes 1 in 4 deaths. To increase awareness of heart disease and to invite people to take small actions that can make a big difference, February has been dubbed...

West Pak’s Marketing Manager George Henderson shares the process of receiving the American Heart Association’s (AHA) Heart-Check designation making the organization’s new bagged brands a heart-healthy staple in the retail aisle. Q: Will you tell us, which brands of West Pak currently have the AHA Heart-Check designation? George: West...

A sales and marketing professional specializing in organic produce, Jared Bray comes from a food safety, packing, and distribution management background. He demonstrates strong sales and customer service skills and comes with retail display planning and merchandising experience. How many years have you been in the...