Our most recent Avo Effect campaign video Humanizing Avocado Love answers the question: How has the avocado become part of our daily lives? The third episode for our ongoing 2020 series, this video covers the digital, social, and artistic influence that America's favorite green fruit has in...
We've scored another touchdown with our new video, Avocado Blitz! The second release for our Avo Effect campaign, Avocado Blitz explores the effect the avocado has on retail and foodservice, specifically during football season and guacamole's biggest day of the year. [vc_video link='https://youtu.be/lnIxihRnU0U'] Avocado Blitz highlights the avo-journey...
Introducing Chris Wortman. He's based out of our Oxnard, California office and is the newest member of our Sales and Business Development team. We're thrilled to have him on board and welcome him to our avocado family. We recently sat down with Chris to get to know...
West Pak’s Marketing Manager George Henderson shares four 2020 retail packaging trends to look for this year! From eco-friendly efforts to customization for brands, our organization's goals align with industry efforts to offer a long-lasting experience for customers in retail. Take a look below: Sustainability: Sustainable,...
Just what is "The Avo Effect" phenomenon, and how has excitement for the avocado changed over the years at PMA Fresh Summit? Things are all abuzz at Murrieta-based West Pak Avocado. The California grower, packer, and distributor of premium avocados has harnessed the excitement of...
As we wind down 2019, we look to the year ahead with great optimism. And, as the team at West Pak gears up for a new California season, the anticipation and excitement are building. Here's what our avocado family foresees for 2020: Ralph Gonzalez - Northern...
It always starts with a friendly hello, in both English and Spanish – "Good morning, bienvenidos," says Juan Esparza as he warmly greets each member of his work family at West Pak Avocado at the Murrieta, California facility. He shakes hands and asks how each...
Heading into the final stretch before PMA Fresh Summit 2019, the sales and marketing team at West Pak Avocado is in high gear. Spearheading many of the efforts for the event is Vice President of Sales & Business Development Joe Nava, a recent hire to...
Introducing The Avo Effect - a 2020 video series that will bring to light the phenomenon the avocado has sparked within the produce industry worldwide. The videos cover West Pak’s avocado sourcing and distribution footprint along with the significant reach the avocado holds on the company’s core...
West Pak Avocado of Murrieta, California recently received the Fairtrade Mark, one of the most highly recognized and trusted ethical labels in the world. Offered by Fairtrade America, this independent sustainability certification features a predominate Fairtrade logo. If a business meets all of the organization’s rigorous...