Just what is "The Avo Effect" phenomenon, and how has excitement for the avocado changed over the years at PMA Fresh Summit? Things are all abuzz at Murrieta-based West Pak Avocado. The California grower, packer, and distributor of premium avocados has harnessed the excitement of...
West Pak Avocado of Murrieta, California recently received the Fairtrade Mark, one of the most highly recognized and trusted ethical labels in the world. Offered by Fairtrade America, this independent sustainability certification features a predominate Fairtrade logo. If a business meets all of the organization’s rigorous...
West Pak Avocado's Chief Executive Officer (CEO) Mario Pacheco is tapping his extensive experience in the fruit business to take the avocado grower and distributor to the next level. A former executive with Chiquita, Pacheco possesses an impressive track record in the produce space. His...
Please join us in welcoming Joe Nava to our avocado family. As Vice President of Sales and Business Development, Joe will work closely with Senior Vice President of Sales and Marketing Doug Meyer and his team to facilitate customer growth and new customer development. In his...
Susie Rea of West Pak Sales and Business Development is excited to announce the launch of the mini-sized avocado brand, Lil’ ‘Cados - the perfect portion superfruit for single-serve meals. These mini avocados are brimming full of flavor - with each serving offering on-the-go goodness...
Kicking off California avocado season, West Pak Avocado is pleased to announce the official launch of its California Gold brand. Sourced from the golden state’s 45,000 acres of fertile growing areas California Gold Avocados are caressed by cool coastal breezes and are hand-picked at their peak...
For a fifth consecutive year, Avocados From Mexico is planning another advertising touchdown at the Super Bowl. The lineup includes a second-quarter, 30-second spot that keeps with the brand's current celebrity-focused, humor-driven approach. After kicking off the "always worth it" campaign from Energy BBDO, the...
West Pak is proud to announce continued export growth for 2018 and forecasts additional progress with global markets for 2019. Just back from Asia Fruit Logistica in Hong Kong, the worldwide supplier of premium avocados experienced a marked increase in commitments with existing and new customers....
Produce Marketing Association’s 37th annual Foodservice Conference and Exposition took place July 28-29, 2018 at the Monterey Conference Center and Monterey Marriott in Monterey, California. More than 1,800 sellers and buyers including distributors, retailers, wholesalers, brokers, and end-use operators attended the two-day event, which was designed...
In June 2018, the California Avocado Commission (CAC) organized a tour of West Pak's packing house in Murrieta, California. It was a busy Saturday morning at the facility, as California’s avocado production was in full swing. Brimming with avocados, large bins were lined up and ready...