National Breast Cancer Awareness Month is an annual campaign designed to increase awareness of the disease. Breast cancer is the most commonly diagnosed form of cancer for women in the United States, with death rates higher than any other cancer except lung cancer. Statistics reveal that...
A recent graduate from California Polytechnic San Luis Obispo with a degree in Agricultural Business, Jordan Fideler spent her summer in a 12-week sales internship at West Pak Avocado. During that time, she set out to learn about and work on all aspects of West...
Every October at West Pak, we celebrate Fair Trade month as an organization. We proudly hold the Fairtrade certification - one of the most trusted, ethical labels in the world for our fair trade avocados. This last year, Fairtrade America reported that overall avocado production...
The seed to store journey of organic avocados At West Pak, we believe in being your trusted partner for your every avocado need. In preparation for the upcoming Organic Produce Show September 15-16th, 2021, Jared Bray, our organic specialist from Sales & Business Development, shares our...
Introducing Stephen Sheldon our new Director of Global Sourcing. In his new position, he will lead and manage the strategic planning, budgeting, and execution of sourcing from global regions, including California, Mexico, and South America. Stephen will foster, develop, and manage long-term relationships and key...
We are proudly sharing thoughts from our female employees within our organization. Annually recognized on August 26th, Women’s Equality Day commemorates the passage of women's suffrage in the U.S. and reminds us of the hurdles overcome by the heroic women who faced violence and discrimination to...
West Pak’s Avo Experts share four fresh retail ideas with smaller avocados. August is Back to School Month and is the perfect time to highlight the green goodness that avocados bring for kids and families. And what better way to do it than with West Pak’s...
Heading into the PMA Foodservice Conference and Expo, this is the perfect time to reflect on how events have transpired since Covid. Specifically how the foodservice segment has come full circle, reinventing itself for the sake of survival and coming back stronger and better in...
We’re thrilled to announce that our The Avo Effect campaign has won a Silver ADDY at the San Diego 2021 American Advertising Awards. One of the largest competitions of its kind, the American Advertising Awards attracts nearly 35,000 submissions each year. Concepted and produced by Visual Content Agency (VCA)...
It’s official - the 2021 California avocado season is underway. At around 280 million pounds, this year’s crop volume is approximately 10 percent lower than last year. Still, with depth in California sourcing from West Pak groves and those of partner growers, the company will...