West Pak’s Avo Experts share four fresh retail ideas with smaller avocados. August is Back to School Month and is the perfect time to highlight the green goodness that avocados bring for kids and families. And what better way to do it than with West Pak’s...
Heading into the PMA Foodservice Conference and Expo, this is the perfect time to reflect on how events have transpired since Covid. Specifically how the foodservice segment has come full circle, reinventing itself for the sake of survival and coming back stronger and better in...
We’re thrilled to announce that our The Avo Effect campaign has won a Silver ADDY at the San Diego 2021 American Advertising Awards. One of the largest competitions of its kind, the American Advertising Awards attracts nearly 35,000 submissions each year. Concepted and produced by Visual Content Agency (VCA)...
It’s official - the 2021 California avocado season is underway. At around 280 million pounds, this year’s crop volume is approximately 10 percent lower than last year. Still, with depth in California sourcing from West Pak groves and those of partner growers, the company will...
As part of their strategy to help reduce food waste, West Pak Avocado has partnered with Apeel, the developer of a plant-based, end-to-end solution allowing a more extended shelf life for their premium avocados. Apeel’s plant-based protection is made from materials that are found in the skins,...
We're thrilled to Leonard Cueva to our avocado family. He's our new Senior Vice President of Finance. To his new position, Leonard brings expertise in strategic business development, corporate finance, mergers and acquisitions, and financial modeling. He also has turn-around business experience, a track record for...
West Pak Avocado, the global supplier of premium avocados, is pleased to unveil its inaugural sustainability report. The report covers West Pak’s domestic and international operations, which consists of the company’s headquarters, regional offices, packing houses, and ripening and distribution centers. Dubbed Growing a Legacy...
West Pak Avocado, a California-based grower, packer, and distributor of premium avocados, just released its latest Avo Effect campaign video, The Global Impact of Avocados. The sixth episode for the company's ongoing series, this video looks beyond the avocado's purpose of consumption - to the world it reaches,...
Meet Ruben Barahona. As our new Director of Logistics, he brings over two decades of experience to our pak. Ruben has strong global knowledge in transportation, logistics, and supply chain management with a proven track record in his career. His success is attributed to being...
West Pak Avocado, a California-based grower, packer, and distributor of premium avocados, just released their latest Avo Effect campaign video, Golden State of Avocados. The fourth episode for the company's ongoing 2020 series, this video covers the Avo Effect that the avocado has had on California and how it has...