For a fifth consecutive year, Avocados From Mexico is planning another advertising touchdown at the Super Bowl. The lineup includes a second-quarter, 30-second spot that keeps with the brand's current celebrity-focused, humor-driven approach. After kicking off the "always worth it" campaign from Energy BBDO, the...
West Pak is proud to announce continued export growth for 2018 and forecasts additional progress with global markets for 2019. Just back from Asia Fruit Logistica in Hong Kong, the worldwide supplier of premium avocados experienced a marked increase in commitments with existing and new customers....
Produce Marketing Association’s 37th annual Foodservice Conference and Exposition took place July 28-29, 2018 at the Monterey Conference Center and Monterey Marriott in Monterey, California. More than 1,800 sellers and buyers including distributors, retailers, wholesalers, brokers, and end-use operators attended the two-day event, which was designed...
In June 2018, the California Avocado Commission (CAC) organized a tour of West Pak's packing house in Murrieta, California. It was a busy Saturday morning at the facility, as California’s avocado production was in full swing. Brimming with avocados, large bins were lined up and ready...
Just back from West Coast Produce Expo in Palm Springs, California where the team has reported a great turnout at West Pak's booth. In attendance was Sales Representative Susie Rea, Sales and Business Development Josh Estebane, and Senior Vice President of Sales and Marketing Doug...
Introducing AVO-opportunities – a company-wide marketing campaign to celebrate the unveiling of West Pak’s new website, video storytelling experience, and retail program. A look inside the legacy, knowledge, and innovation of the first family of avocados, the newly redesigned online presence features essential branding and company...
Our very own Senior Vice President of Sales and Marketing Doug Meyer was interviewed for The Produce News, an industry periodical that dates back to the late nineteenth century. Writer Tim Linden points out that the avocado industry hasn’t experienced a great deal of consistency...