West Pak Avocado, a California-based grower, packer, and distributor of premium avocados, just released its latest Avo Effect campaign video, The Global Impact of Avocados. The sixth episode for the company's ongoing series, this video looks beyond the avocado's purpose of consumption - to the world it reaches,...
Meet Ruben Barahona. As our new Director of Logistics, he brings over two decades of experience to our pak. Ruben has strong global knowledge in transportation, logistics, and supply chain management with a proven track record in his career. His success is attributed to being...
West Pak Avocado, a California-based grower, packer, and distributor of premium avocados, just released their latest Avo Effect campaign video, Golden State of Avocados. The fourth episode for the company's ongoing 2020 series, this video covers the Avo Effect that the avocado has had on California and how it has...
In a recent roundtable with West Pak's field team, these ag-experts stepped up with their best words of advice for California growers for May and into June. Southern Field Manager Andrew Gabryszak, Northern Field Manager Mike Harberson, Northern Operations Field Manager Ralph Gonzalez, and Field...
To ensure that all operations remain up to date with current technology and to address any precautionary measures in light of COVID-19, West Pak Avocado has made recent strides to expand the capabilities of its various facilities. "Continuous improvement through innovation and integrated systems are core...
According to Joe Nava West Pak Avocado's Vice President of Sales & Business Development – the company's role in today's unpredictable market is about providing choices for retailers and adding value and convenience for shoppers. The avocado grower, packer, and distributor takes its obligation as...
Food banks are responding to COVID-19 by doing what they do best – feeding people in need. As part of the company’s West Pak Cares committee community involvement program, West Pak Avocado of Murrieta, California, is donating pallets of avocados each week from now through...
Our most recent Avo Effect campaign video Humanizing Avocado Love answers the question: How has the avocado become part of our daily lives? The third episode for our ongoing 2020 series, this video covers the digital, social, and artistic influence that America's favorite green fruit has in...
We've scored another touchdown with our new video, Avocado Blitz! The second release for our Avo Effect campaign, Avocado Blitz explores the effect the avocado has on retail and foodservice, specifically during football season and guacamole's biggest day of the year. [vc_video link='https://youtu.be/lnIxihRnU0U'] Avocado Blitz highlights the avo-journey...
Introducing Chris Wortman. He's based out of our Oxnard, California office and is the newest member of our Sales and Business Development team. We're thrilled to have him on board and welcome him to our avocado family. We recently sat down with Chris to get to know...