Just what is "The Avo Effect" phenomenon, and how has excitement for the avocado changed over the years at PMA Fresh Summit? Things are all abuzz at Murrieta-based West Pak Avocado. The California grower, packer, and distributor of premium avocados has harnessed the excitement of...
Heading into the final stretch before PMA Fresh Summit 2019, the sales and marketing team at West Pak Avocado is in high gear. Spearheading many of the efforts for the event is Vice President of Sales & Business Development Joe Nava, a recent hire to...
Introducing The Avo Effect - a 2020 video series that will bring to light the phenomenon the avocado has sparked within the produce industry worldwide. The videos cover West Pak’s avocado sourcing and distribution footprint along with the significant reach the avocado holds on the company’s core...
West Pak Avocado's Chief Executive Officer (CEO) Mario Pacheco is tapping his extensive experience in the fruit business to take the avocado grower and distributor to the next level. A former executive with Chiquita, Pacheco possesses an impressive track record in the produce space. His...
With a longstanding passion for the avocado industry, Vice President of Sales & Business Development Joe Nava was initially drawn to West Pak's core values, strong vertical integration, and stable infrastructure. Now, with both feet firmly planted on the ground with his new avocado family,...
June is Fruits & Veggies month and with it comes the opportunity for retailers to show off the summer bounty of healthy eating. Here are five ways to stand out with seasonal favorites in the produce aisle. Display Variety Summer brings a colorful fruit-heavy harvest of everything...
West Pak gives both consumers and the produce industry the opportunity to enjoy avocados all year long. And, there is no better time to celebrate the excitement of avocados’ year-round availability than during one of the year’s most enjoyable holidays, Cinco de Mayo. In an exclusive...
According to an article published by Produce Business, the most popular avocado sizes across all areas of the country and retailer types are the 48s and 60s, which encompass the highest percentage of sizes available year-round. However, as demand for this favorite green fruit continues...
Kicking off California avocado season, West Pak Avocado is pleased to announce the official launch of its California Gold brand. Sourced from the golden state’s 45,000 acres of fertile growing areas California Gold Avocados are caressed by cool coastal breezes and are hand-picked at their peak...
Before the California Avocado Commission (CAC) was established, the only avocados available to consumers were those grown in their local area. The lonely green fruit was just another sparsely populated item in the produce aisle that many overlooked except for guacamole around Cinco de Mayo....