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Inside West Pak

The Avo Effect Campaign

By October 16, 2019October 21st, 2022No Comments

Introducing The Avo Effect – a 2020 video series that will bring to light the phenomenon the avocado has sparked within the produce industry worldwide. The videos cover West Pak’s avocado sourcing and distribution footprint along with the significant reach the avocado holds on the company’s core industries: avocado growers, retailers, restauranteurs,  distributors, trade commissions, nonprofits, and influencers.

The Avo Effect campaign was developed by West Pak’s sales and marketing team. With an exclusive voiceover from our Senior Vice President of Sales & Marketing Doug Meyer, the initial trailer shows how the time is intrinsically ripe for customers and the industry to hone in on the endless avo-opportunities the avocado brings and the “domino-like” success that extends from it.

Each of the videos in the series offers real-life testimonies of how the avocado has had a positive effect on others. Topics will include The Avo Effect on trade, retail, foodservice, commissions, avocado sourcing regions, organics, and sustainability. The trailer for The Avo Effect officially launched October 8, 2019, with installments planned for throughout 2020. The releases can be found at and under the hashtag #avoeffect. Look out for each video as they launch on West Pak’s Youtube, Facebook, LinkedIn, Instagram (Instagram Feed, IGTV Channel, Stories), and Twitter.