A recent graduate from California Polytechnic San Luis Obispo with a degree in Agricultural Business, Jordan Fideler spent her summer in a 12-week sales internship at West Pak Avocado. During that time, she set out to learn about and work on all aspects of West...
Every October at West Pak, we celebrate Fair Trade month as an organization. We proudly hold the Fairtrade certification - one of the most trusted, ethical labels in the world for our fair trade avocados. This last year, Fairtrade America reported that overall avocado production...
The seed to store journey of organic avocados At West Pak, we believe in being your trusted partner for your every avocado need. In preparation for the upcoming Organic Produce Show September 15-16th, 2021, Jared Bray, our organic specialist from Sales & Business Development, shares our...
West Pak’s Avo Experts share four fresh retail ideas with smaller avocados. August is Back to School Month and is the perfect time to highlight the green goodness that avocados bring for kids and families. And what better way to do it than with West Pak’s...
Heading into the PMA Foodservice Conference and Expo, this is the perfect time to reflect on how events have transpired since Covid. Specifically how the foodservice segment has come full circle, reinventing itself for the sake of survival and coming back stronger and better in...
June is California Avocado Month, and with it comes the perfect opportunity to promote everyone’s favorite green fruit that’s proudly harvested in the golden state. According to West Pak Avocado Vice President of Sales & Business Development Joe Nava, California-grown avocados are a sought-after commodity by...
We’re thrilled to announce that our The Avo Effect campaign has won a Silver ADDY at the San Diego 2021 American Advertising Awards. One of the largest competitions of its kind, the American Advertising Awards attracts nearly 35,000 submissions each year. Concepted and produced by Visual Content Agency (VCA)...
According to a recent article by The Packer, where industry suppliers shared their expectations for this year’s Cinco de Mayo, the consensus is that avocados will be among the top produce items for the holiday. Many expect demand to be strong in 2021 despite different...
As part of their strategy to help reduce food waste, West Pak Avocado has partnered with Apeel, the developer of a plant-based, end-to-end solution allowing a more extended shelf life for their premium avocados. Apeel’s plant-based protection is made from materials that are found in the skins,...
West Pak Avocado, the global supplier of premium avocados, is pleased to unveil its inaugural sustainability report. The report covers West Pak’s domestic and international operations, which consists of the company’s headquarters, regional offices, packing houses, and ripening and distribution centers. Dubbed Growing a Legacy...