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June is California Avocado Month, and with it comes the perfect opportunity to promote everyone’s favorite green fruit that’s proudly harvested in the golden state. According to West Pak Avocado Vice President of Sales & Business Development Joe Nava,  California-grown avocados are a sought-after commodity by...

With the understanding that virtually connecting through video conference rooms is the “new normal,” West Pak Avocado’s Avo Experts pay homage to this reality in the sales team’s video titled Zooming in on Avo-Opportunities: Sales Solutions at West Pak. West Pak Avocado Senior Vice President of...

A full-steam-ahead look at how West Pak’s bag of small avocados is evolving as a little leader in the great big avocado category. All Aboard the Small Avocado Frenzy They’ve been called baby, mini, and even tiny, and at roughly half to two-thirds the size of an...

West Pak Avocado, a California-based grower, packer, and distributor of premium avocados, just released their latest Avo Effect campaign video, Golden State of Avocados. The fourth episode for the company's ongoing 2020 series, this video covers the Avo Effect that the avocado has had on California and how it has...

According to Joe Nava West Pak Avocado's Vice President of Sales & Business Development – the company's role in today's unpredictable market is about providing choices for retailers and adding value and convenience for shoppers. The avocado grower, packer, and distributor takes its obligation as...

With spring in the air and the California avocado season in full bloom, there is much to celebrate. With last year’s lighter crop and plentiful rainfall, local trees have a good set for this year’s harvest. For the 2019 California avocado season, 215 million pounds of...

Heading into the final stretch before PMA Fresh Summit 2019, the sales and marketing team at West Pak Avocado is in high gear. Spearheading many of the efforts for the event is Vice President of Sales & Business Development Joe Nava, a recent hire to...

With a longstanding passion for the avocado industry, Vice President of Sales & Business Development Joe Nava was initially drawn to West Pak's core values, strong vertical integration, and stable infrastructure. Now, with both feet firmly planted on the ground with his new avocado family,...

At West Pak, we strive to create an experience for our growers, customers, and consumers through our packaging, which is why we're are proud to introduce our new line of organic products. In this video, Jared Bray of Sales & Business Development shares his knowledge...

June is Fruits & Veggies month and with it comes the opportunity for retailers to show off the summer bounty of healthy eating. Here are five ways to stand out with seasonal favorites in the produce aisle. Display Variety Summer brings a colorful fruit-heavy harvest of everything...