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Avocado News

Introducing California Gold Avocados

By March 12, 2019October 21st, 2022No Comments

Kicking off California avocado season, West Pak Avocado is pleased to announce the official launch of its California Gold brand.

Sourced from the golden state’s 45,000 acres of fertile growing areas California Gold Avocados are caressed by cool coastal breezes and are hand-picked at their peak of maturity. Available in conventional and organic options from February through September, this premium brand of Hass avocados appeals to an avo-enthusiast demographic who appreciates seasonal, locally-grown produce.

“I am excited for the launch of California Gold Avocados,” said West Pak Avocado Senior Vice President of Sales and Marketing Doug Meyer. “California Gold supports both our growers and customers. Often when consumers are enjoying avocados, it’s difficult to know where those avocados come from. With this premium, California-branded bag, there is no question that these are fresh, locally-sourced California avocados.”

California Gold is the latest branded bag offering from the global supplier of premium avocados and was one of three new brands announced at PMA Fresh Summit Convention and Expo in Orlando, Florida, on October 18, 2018. West Pak’s popular branded bag program was designed to provide solutions to empower retailers while optimizing the excitement of avocados geographically, seasonally, demographically, and by use. To view full program details, click here.

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