With spring in the air and the California avocado season in full bloom, there is much to celebrate. With last year’s lighter crop and plentiful rainfall, local trees have a good set for this year’s harvest. For the 2019 California avocado season, 215 million pounds of...
Just in from the field, West Pak Field Managers Mike Harberson and Andrew Gabryszak kick off the 2020 California season with their first cultural report of the year. Here’s what you need to know to ensure an optimal crop this year and the long-term health...
Meet Chambrea Yohner (Chamee) West Pak's resident GAP Coordinator. She's the North Country native with an eye for detail and a penchant for paperwork, and she's here to make sure growers have what they need for GAP certification. In a recent interview, Chamee discussed the...
Our most recent Avo Effect campaign video Humanizing Avocado Love answers the question: How has the avocado become part of our daily lives? The third episode for our ongoing 2020 series, this video covers the digital, social, and artistic influence that America's favorite green fruit has in...
We've scored another touchdown with our new video, Avocado Blitz! The second release for our Avo Effect campaign, Avocado Blitz explores the effect the avocado has on retail and foodservice, specifically during football season and guacamole's biggest day of the year. [vc_video link='https://youtu.be/lnIxihRnU0U'] Avocado Blitz highlights the avo-journey...
Introducing Chris Wortman. He's based out of our Oxnard, California office and is the newest member of our Sales and Business Development team. We're thrilled to have him on board and welcome him to our avocado family. We recently sat down with Chris to get to know...
West Pak’s Marketing Manager George Henderson shares four 2020 retail packaging trends to look for this year! From eco-friendly efforts to customization for brands, our organization's goals align with industry efforts to offer a long-lasting experience for customers in retail. Take a look below: Sustainability: Sustainable,...
Just what is "The Avo Effect" phenomenon, and how has excitement for the avocado changed over the years at PMA Fresh Summit? Things are all abuzz at Murrieta-based West Pak Avocado. The California grower, packer, and distributor of premium avocados has harnessed the excitement of...
As we wind down 2019, we look to the year ahead with great optimism. And, as the team at West Pak gears up for a new California season, the anticipation and excitement are building. Here's what our avocado family foresees for 2020: Ralph Gonzalez - Northern...
It always starts with a friendly hello, in both English and Spanish – "Good morning, bienvenidos," says Juan Esparza as he warmly greets each member of his work family at West Pak Avocado at the Murrieta, California facility. He shakes hands and asks how each...