Welcome to West Pak’s official blog, where we explore strategies that help retailers grow smarter avocado programs through full-circle insights, innovation, and proven results.
Avocados are not just a fleeting trend; they are a staple in the American diet, with consumer preferences showing no signs of decline. According to the Hass Avocado Board (HAB), the per-capita consumption of fresh avocados in the United States has increased by 260% over the last two decades, offering solid proof that consumers can’t get enough of this versatile fruit. As more people recognize the health benefits associated with avocados, including their high nutritional value and versatility in various culinary applications, demand is expected to continue surging.
To support retailers in meeting the increasing demand for avocados while maximizing sales, West Pak Avocado offers more than a reliable supply of fruit.
“With a strong emphasis on quality, reliable delivery, and a deep understanding of category dynamics, West Pak is the ideal partner for produce retailers looking to start or expand their avocado categories,” said West Pak Avocado Vice President of Sales and Business Development Joe Nava, pointing out that the company provides full-circle programs tailored to retailers’ needs.
Support From Grove to Retail Shelf
West Pak’s vertically integrated avocado sourcing model provides a structured approach to supply chain management, allowing the company to oversee the entire process from cultivation to distribution. This approach enhances consistency and quality while optimizing operational efficiency and profitability, paving the way for long-term success.
With a network of over 1,000 growers across five key regions, West Pak ensures year-round access to fresh avocados. This flexibility is crucial for retailers, enabling them to respond effectively to consumer demand during peak seasons and to navigate challenges such as shortages or excess inventory.
The company utilizes advanced facilities and cutting-edge technology to maintain the freshness and quality of each avocado throughout transportation. By implementing sophisticated cold chain management practices, West Pak can sustain ideal conditions, preserving the fruit’s freshness from farm to table.
“We have established ourselves as a reliable avocado provider in the industry by consistently meeting delivery expectations,” mentioned Nava. “West Pak’s emphasis on innovative technology and operational efficiency highlights our commitment to delivering high-quality avocados to our customers and reflects our proactive strategy in maintaining supply chain quality.”
West Pak’s dedication to quality assurance ensures that retailers receive avocados that meet specified ripeness standards. This focus minimizes product shrinkage and enhances shelf confidence, ultimately contributing to increased profitability for retailers.
Nava added, “Being customer-obsessed, West Pak is retail-focused. Our experts offer best-in-class support through programs tailored to the unique needs of individual retailers. These co-branded solutions and personalized offerings enhance the consumer shopping experience, driving potential sales growth and increasing brand visibility.”
Retail-Focused Services that Drive Performance
To effectively capitalize on the avocado’s momentum, West Pak offers tailored solutions that cater to the unique needs of each retailer:
Custom AVO360 Ripening Programs
West Pak manages delivery timing, ripeness, and shelf readiness to provide a seamless avocado experience that keeps customers satisfied and shoppers coming back for more. In addition to ensuring a consistent supply of ripe avocados, West Pak’s efficiency helps reduce waste and enhances the overall customer experience, ultimately leading to increased sales and customer loyalty.
Branded Bags
It’s no secret that well-designed packaging can significantly impact shopper engagement and purchasing decisions. That’s why West Pak offers a full range of bagged avocados, from nutritionally focused to regionally branded bags. These bags create a visually appealing display that helps educate, attract, and inspire confident consumer purchasing decisions, making them a crucial part of any retailer’s avocado strategy.
Merchandising and Marketing Support
Point-of-sale materials and marketing collateral help tell the story behind the fruit. By sharing information about the health benefits and versatility of avocados and carrying the branding into merchandising and marketing efforts, West Pak empowers retailers to make a significant impact on consumer buying behavior. This support enables retailers to effectively communicate the value of avocados to their customers, resulting in increased sales and customer satisfaction.
Data-Driven Insights
The experts at West Pak utilize data analytics to provide valuable insights into the avocado market, enabling retailers to better understand consumer behavior and market trends. This data-driven approach empowers retailers to develop effective promotional strategies, track category performance, and identify peak demand periods. By optimizing inventory and aligning marketing efforts with consumer preferences, retailers can enhance customer engagement, boost sales, and maintain a competitive edge in the marketplace.
“West Pak goes beyond supply; we provide strategy, service, and support to help retailers elevate their avocado category with confidence. Our team is available to help buyers explore tailored packaging, ripening, and marketing solutions to fit their needs and grow their avocado category,” Nava concluded.
Continue the Conversation
This blog is part of West Pak’s ongoing commitment to support retail and foodservice partners through AVO360 — the company’s full-circle resource for smarter avocado strategies.
To see these strategies in action, explore the companion piece:
Amplifying AVO360: Case Studies In Action
Turning Strategy into Results
Continue the conversation inside the AVO360 Resource Center and explore three exclusive case studies that show how West Pak’s full-circle programs drive measurable results — from grove to shelf.
Proof from the Pak:
🥑 Conditioning & Ripening — How optimizing Stage 4 programs improves sell-through and freshness
🥑 Lil’ Cados — The small-fruit bag that boosted unit sales by 42%
🥑 Colombian Fruit — Strengthening East Coast sourcing and reliability
Log in to explore the case studies, here.
