22 May Takeaways From West Coast Expo
Just back from West Coast Produce Expo in Palm Springs, California where the team has reported a great turnout at West Pak’s booth. In attendance was Sales Representative Susie Rea, Sales and Business Development Josh Estebane, and Senior Vice President of Sales and Marketing Doug Meyer.
“We recognized an increased interest in smaller fruit due to consumer and market demand for single-serving avocados,” Meyer observed. “There was also a lot of interest in our I Love Avocados brand program, which has been gaining momentum steadily since its launch in 2016. In addition, we’re finding that bagged avocado demand is sustaining its strength and will continue to do so throughout 2018 and well beyond.”
“In addition to a lot of new and innovative packaging for both fruits and vegetables, there was a fair amount of buzz surrounding California Avocado season,” added Rea. “Retailers seemed confident again to run promotions through the summer months.”
West Coast Produce Expo is a regional event designed to engage retail executives, produce executives and managers, foodservice managers, produce distributors and wholesalers, specialty food retailers, and buyers of produce from any industry. Companies participating in West Coast Produce Expo included growers, suppliers, wholesalers, and distributors of fruits, vegetables, nuts, and floral. Also included was packaging and labeling supplies and equipment, produce handling and storage equipment, displays and shelving, as well as shipping and logistics organizations.