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According to an article published by Produce Business, the most popular avocado sizes across all areas of the country and retailer types are the 48s and 60s, which encompass the highest percentage of sizes available year-round. However, as demand for this favorite green fruit continues...

Susie Rea of West Pak Sales and Business Development is excited to announce the launch of the mini-sized avocado brand,  Lil’ ‘Cados - the perfect portion superfruit for single-serve meals. These mini avocados are brimming full of flavor - with each serving offering on-the-go goodness...

Kicking off California avocado season, West Pak Avocado is pleased to announce the official launch of its California Gold brand. Sourced from the golden state’s 45,000 acres of fertile growing areas California Gold Avocados are caressed by cool coastal breezes and are hand-picked at their peak...

Heart disease is one of the most significant health issues in the United States, as it causes 1 in 4 deaths. To increase awareness of heart disease and to invite people to take small actions that can make a big difference, February has been dubbed...

West Pak’s Marketing Manager George Henderson shares the process of receiving the American Heart Association’s (AHA) Heart-Check designation making the organization’s new bagged brands a heart-healthy staple in the retail aisle. Q: Will you tell us, which brands of West Pak currently have the AHA Heart-Check designation? George: West...

For a fifth consecutive year, Avocados From Mexico is planning another advertising touchdown at the Super Bowl. The lineup includes a second-quarter, 30-second spot that keeps with the brand's current celebrity-focused, humor-driven approach. After kicking off the "always worth it" campaign from Energy BBDO, the...

In a recent interview, Heath Shoup, West Pak’s Sales Manager and self-professed Super Bowl Avocado Man talks about the company’s big game stats and guacamole’s biggest day of the year.  Q: Two key players in the big game: football and avocados!  How does your team at West...

West Pak Avocado's Senior Vice President of Sales & Marketing Doug Meyer brings 23 years of produce industry experience to the table. With a strong background in sales and sales management, marketing and product development, and quality assurance, this seasoned avo-pro proudly heads up the company's sales...

Just returning from PMA Fresh Summit, the sales and marketing team at West Pak Avocado is thrilled by the response to their new retail offerings. At the October 18-20th Orlando, Florida tradeshow, the global grower, packer, shipper, and distributor of premium avocados officially launched their...

A sales and marketing professional specializing in organic produce, Jared Bray comes from a food safety, packing, and distribution management background. He demonstrates strong sales and customer service skills and comes with retail display planning and merchandising experience. How many years have you been in the...