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Heading into the PMA Foodservice Conference and Expo, this is the perfect time to reflect on how events have transpired since Covid. Specifically how the foodservice segment has come full circle, reinventing itself for the sake of survival and coming back stronger and better in...

June is California Avocado Month, and with it comes the perfect opportunity to promote everyone’s favorite green fruit that’s proudly harvested in the golden state. According to West Pak Avocado Vice President of Sales & Business Development Joe Nava,  California-grown avocados are a sought-after commodity by...

According to a recent article by The Packer, where industry suppliers shared their expectations for this year’s Cinco de Mayo, the consensus is that avocados will be among the top produce items for the holiday. Many expect demand to be strong in 2021 despite different...

With the understanding that virtually connecting through video conference rooms is the “new normal,” West Pak Avocado’s Avo Experts pay homage to this reality in the sales team’s video titled Zooming in on Avo-Opportunities: Sales Solutions at West Pak. West Pak Avocado Senior Vice President of...

West Pak Avocado, a California-based grower, packer, and distributor of premium avocados, just released its latest Avo Effect campaign video, The Global Impact of Avocados. The sixth episode for the company's ongoing series, this video looks beyond the avocado's purpose of consumption - to the world it reaches,...

Kellen Newhouse grew up with the tasty green fruit all around him. His family was one of the founders of West Pak Avocado, and today the Newhouse name is synonymous with growing, packing, and distributing the produce commodity. Generation NEXT for the family-owned business, the...

According to Joe Nava West Pak Avocado's Vice President of Sales & Business Development – the company's role in today's unpredictable market is about providing choices for retailers and adding value and convenience for shoppers. The avocado grower, packer, and distributor takes its obligation as...

Introducing Chris Wortman. He's based out of our Oxnard, California office and is the newest member of our Sales and Business Development team. We're thrilled to have him on board and welcome him to our avocado family. We recently sat down with Chris to get to know...

West Pak’s Marketing Manager George Henderson shares four 2020 retail packaging trends to look for this year! From eco-friendly efforts to customization for brands, our organization's goals align with industry efforts to offer a long-lasting experience for customers in retail. Take a look below: Sustainability: Sustainable,...