It’s official - the 2021 California avocado season is underway. At around 280 million pounds, this year’s crop volume is approximately 10 percent lower than last year. Still, with depth in California sourcing from West Pak groves and those of partner growers, the company will...
With the understanding that virtually connecting through video conference rooms is the “new normal,” West Pak Avocado’s Avo Experts pay homage to this reality in the sales team’s video titled Zooming in on Avo-Opportunities: Sales Solutions at West Pak. West Pak Avocado Senior Vice President of...
West Pak Avocado, a California-based grower, packer, and distributor of premium avocados, just released its latest Avo Effect campaign video, The Global Impact of Avocados. The sixth episode for the company's ongoing series, this video looks beyond the avocado's purpose of consumption - to the world it reaches,...
A full-steam-ahead look at how West Pak’s bag of small avocados is evolving as a little leader in the great big avocado category. All Aboard the Small Avocado Frenzy They’ve been called baby, mini, and even tiny, and at roughly half to two-thirds the size of an...
According to Joe Nava West Pak Avocado's Vice President of Sales & Business Development – the company's role in today's unpredictable market is about providing choices for retailers and adding value and convenience for shoppers. The avocado grower, packer, and distributor takes its obligation as...
Introducing Chris Wortman. He's based out of our Oxnard, California office and is the newest member of our Sales and Business Development team. We're thrilled to have him on board and welcome him to our avocado family. We recently sat down with Chris to get to know...
West Pak’s Marketing Manager George Henderson shares four 2020 retail packaging trends to look for this year! From eco-friendly efforts to customization for brands, our organization's goals align with industry efforts to offer a long-lasting experience for customers in retail. Take a look below: Sustainability: Sustainable,...
Heading into the final stretch before PMA Fresh Summit 2019, the sales and marketing team at West Pak Avocado is in high gear. Spearheading many of the efforts for the event is Vice President of Sales & Business Development Joe Nava, a recent hire to...
With a longstanding passion for the avocado industry, Vice President of Sales & Business Development Joe Nava was initially drawn to West Pak's core values, strong vertical integration, and stable infrastructure. Now, with both feet firmly planted on the ground with his new avocado family,...
Avocados are steadily solidifying their presence in the foodservice industry. In a recent interview, Josh Estebane explains West Pak’s desire to support and provide avocados for the foodservice sector. What is your position with West Pak? Josh: I do sales and business development for West Pak...