West Pak’s Avo Experts share four fresh retail ideas with smaller avocados. August is Back to School Month and is the perfect time to highlight the green goodness that avocados bring for kids and families. And what better way to do it than with West Pak’s...
Heading into the PMA Foodservice Conference and Expo, this is the perfect time to reflect on how events have transpired since Covid. Specifically how the foodservice segment has come full circle, reinventing itself for the sake of survival and coming back stronger and better in...
June is California Avocado Month, and with it comes the perfect opportunity to promote everyone’s favorite green fruit that’s proudly harvested in the golden state. According to West Pak Avocado Vice President of Sales & Business Development Joe Nava, California-grown avocados are a sought-after commodity by...
It’s official - the 2021 California avocado season is underway. At around 280 million pounds, this year’s crop volume is approximately 10 percent lower than last year. Still, with depth in California sourcing from West Pak groves and those of partner growers, the company will...
With the understanding that virtually connecting through video conference rooms is the “new normal,” West Pak Avocado’s Avo Experts pay homage to this reality in the sales team’s video titled Zooming in on Avo-Opportunities: Sales Solutions at West Pak. West Pak Avocado Senior Vice President of...
West Pak Avocado, a California-based grower, packer, and distributor of premium avocados, just released its latest Avo Effect campaign video, The Global Impact of Avocados. The sixth episode for the company's ongoing series, this video looks beyond the avocado's purpose of consumption - to the world it reaches,...
A full-steam-ahead look at how West Pak’s bag of small avocados is evolving as a little leader in the great big avocado category. All Aboard the Small Avocado Frenzy They’ve been called baby, mini, and even tiny, and at roughly half to two-thirds the size of an...
According to Joe Nava West Pak Avocado's Vice President of Sales & Business Development – the company's role in today's unpredictable market is about providing choices for retailers and adding value and convenience for shoppers. The avocado grower, packer, and distributor takes its obligation as...
Introducing Chris Wortman. He's based out of our Oxnard, California office and is the newest member of our Sales and Business Development team. We're thrilled to have him on board and welcome him to our avocado family. We recently sat down with Chris to get to know...
West Pak’s Marketing Manager George Henderson shares four 2020 retail packaging trends to look for this year! From eco-friendly efforts to customization for brands, our organization's goals align with industry efforts to offer a long-lasting experience for customers in retail. Take a look below: Sustainability: Sustainable,...