As 2021 comes to an end, it’s the perfect time to reflect on the year behind us and look optimistically to the one yet ahead. When asked their takeaways from 2021 and predictions for next year, West Pak’s Sales and Marketing team served up a...
Heading into the PMA Foodservice Conference and Expo, this is the perfect time to reflect on how events have transpired since Covid. Specifically how the foodservice segment has come full circle, reinventing itself for the sake of survival and coming back stronger and better in...
June is California Avocado Month, and with it comes the perfect opportunity to promote everyone’s favorite green fruit that’s proudly harvested in the golden state. According to West Pak Avocado Vice President of Sales & Business Development Joe Nava, California-grown avocados are a sought-after commodity by...
According to a recent article by The Packer, where industry suppliers shared their expectations for this year’s Cinco de Mayo, the consensus is that avocados will be among the top produce items for the holiday. Many expect demand to be strong in 2021 despite different...
With the understanding that virtually connecting through video conference rooms is the “new normal,” West Pak Avocado’s Avo Experts pay homage to this reality in the sales team’s video titled Zooming in on Avo-Opportunities: Sales Solutions at West Pak. West Pak Avocado Senior Vice President of...
West Pak Avocado, a California-based grower, packer, and distributor of premium avocados, just released its latest Avo Effect campaign video, The Global Impact of Avocados. The sixth episode for the company's ongoing series, this video looks beyond the avocado's purpose of consumption - to the world it reaches,...
With spring in the air and the California avocado season in full bloom, there is much to celebrate. With last year’s lighter crop and plentiful rainfall, local trees have a good set for this year’s harvest. For the 2019 California avocado season, 215 million pounds of...
Introducing The Avo Effect - a 2020 video series that will bring to light the phenomenon the avocado has sparked within the produce industry worldwide. The videos cover West Pak’s avocado sourcing and distribution footprint along with the significant reach the avocado holds on the company’s core...
West Pak Avocado's Chief Executive Officer (CEO) Mario Pacheco is tapping his extensive experience in the fruit business to take the avocado grower and distributor to the next level. A former executive with Chiquita, Pacheco possesses an impressive track record in the produce space. His...
With a longstanding passion for the avocado industry, Vice President of Sales & Business Development Joe Nava was initially drawn to West Pak's core values, strong vertical integration, and stable infrastructure. Now, with both feet firmly planted on the ground with his new avocado family,...