When holiday demand spikes, every SKU counts. West Pak’s Lil’ Cados program is proving that size really can be a strategy — helping retailers stay stocked, attract new avocado buyers, and drive incremental sales with fruit designed for modern shopping habits.
With households getting smaller and shoppers planning their meals in advance, the need for convenient, value-driven produce is on the rise. Lil’ Cados are meeting this shift head-on with smaller avocados that offer freshness, portion control, and shelf consistency throughout the season.
The Power of Small Fruit: Case Study
The holidays bring big opportunities for small fruit. From meal prep and entertaining to gifting and healthy snacking, Lil’ Cados fit seamlessly into every occasion. For retailers, the result is higher engagement, faster turnover, and happier shoppers.
A national retailer launched Lil’ Cados to meet growing demand for portion-perfect produce—and the results spoke volumes:
- Strengthened value perception and product rotation
- Increased shopper engagement and repeat purchases
- Optimized shelf presentation and reduced shrink
“By introducing a smaller piece of fruit to their avocado program, retailers have seen a remarkable increase in unit sales for bagged avocados, in some cases by 42%. This smaller-sized SKU can significantly drive engagement and boost sales at any time of the year.”
-Joe Nava, Vice President Sales & Business Development
According to the Hass Avocado Board’s 2025 Rethinking Retail study, bagged avocado sales have grown 29% in four years as shoppers embrace smaller, fresher options that fit their routines.
Consistency Is Key
93% of shoppers say “fresh-looking fruit” matters most — but only 59% experienced it.
- Keep displays full, fresh, and clearly labeled.
- Rotate stock frequently during high-traffic weeks to maintain that just-ripe look.
Placement Matters
Bagged-avocado unit sales↑29% in four years
- Position Lil’ Cados at the front of produce or next to bulk avocados.
- Cross-merchandise with tomatoes, citrus, and herbs for recipe inspiration
Plan-Ahead Shoppers Expect Ease
- With 85% of heavier avocado buyers planning purchases before visiting the store, highlight Lil’ Cados in circulars, endcaps, and digital ads.
- Use clear signage that communicates ripeness + portion size, simplifies decisions, and drives conversion.
These simple merchandising wins can turn seasonal demand into sustained category growth.
This season, Lil’ Cados are proving that small fruit can make a big impact — blending convenience for consumers with smarter performance for retailers. It’s portion-perfect strategy in action.
🥑 Read the Full AVO360 Insider Guide
Discover how West Pak’s Lil’ Cados program opened new opportunities in the avocado category—and what merchandising lessons can help you make the most of the holiday rush. Unlock the complete case study inside the AVO360 Resource Center: westpakavocado.com/register
