West Pak Avocado, a California-based grower, packer, and distributor of premium avocados, just released its latest Avo Effect campaign video, The Global Impact of Avocados. The sixth episode for the company's ongoing series, this video looks beyond the avocado's purpose of consumption - to the world it reaches,...
Meet Ruben Barahona. As our new Director of Logistics, he brings over two decades of experience to our pak. Ruben has strong global knowledge in transportation, logistics, and supply chain management with a proven track record in his career. His success is attributed to being...
West Pak Avocado, a California-based grower, packer, and distributor of premium avocados, just released its latest Avo Effect campaign video, Avocados - A Ripe Responsibility. The fifth episode for the company's ongoing 2020 series, this video covers the ethical responsibility of the avocado beyond its societal success within...
A full-steam-ahead look at how West Pak’s bag of small avocados is evolving as a little leader in the great big avocado category. All Aboard the Small Avocado Frenzy They’ve been called baby, mini, and even tiny, and at roughly half to two-thirds the size of an...
As summer breezes by, West Pak's field team outlines the top 10 things California growers should know for August and September. Pesky Issues At this point, all fruit has sized enough to avoid the danger of scarring from avocado thrips. Those pesky perseae mites should be...
Kellen Newhouse grew up with the tasty green fruit all around him. His family was one of the founders of West Pak Avocado, and today the Newhouse name is synonymous with growing, packing, and distributing the produce commodity. Generation NEXT for the family-owned business, the...
We may be a bit biased, but avocados are everything! They have become quite a staple in the American diet, finding their way into nearly every meal and snack. And the demand for avocados has increased steadily over the past two decades, with consumption in...
In a nutshell, Maria De La Torre-Sabir in West Pak Avocado's Grower Accounting department pays growers for their fruit. Sounds simple enough, but the weight of her position in much more than that. It's about balancing customer service to hundreds of growers at any given...
As we enter the summer months, our resident field experts at West Pak have happily served up the following words of wisdom for our family of growers. Here's what Southern Field Manager Andrew Gabryszak, Northern Field Manager Mike Harberson, Northern Operations Field Manager Ralph Gonzalez,...
West Pak Avocado, a California-based grower, packer, and distributor of premium avocados, just released their latest Avo Effect campaign video, Golden State of Avocados. The fourth episode for the company's ongoing 2020 series, this video covers the Avo Effect that the avocado has had on California and how it has...