In a recent interview discussing West Pak Avocado’s innovative approach to meeting year-round avocado demand, CEO Mario Pacheco teased the launch of Amplifying AVO360, the company’s 2026 marketing campaign.
The new campaign is an evolution of West Pak’s 2024 AVO360 Experience, which provided a full-circle approach to sourcing, service, ripening, and retail support. West Pak’s vertical integration across Mexico, California, Colombia, and throughout the U.S. distribution network allows the company to offer the most consistent and resilient supply chain to customers.
“We are proud to call ourselves customer-obsessed and work hard to cater to our customers’ needs with best-in-class service that helps drive sales,” mentioned Pacheco in a company video, where he pointed out that quality is built into every step—from field to cold chain to final delivery. “We don’t just deliver avocados; we deliver a promise of quality, service, and expertise.”
The new campaign, Amplifying AVO360, offers support focused on seasonal planning and performance growth, equipping customers to meet the year’s demands effectively. This strategic initiative highlights case studies and collaboration stories, emphasizing tools like country-of-origin bags and custom ripening to adapt to market needs.
“Today’s shoppers demand more consistency, freshness, and trust,” Pacheco added. “At West Pak, we understand these needs and are committed to meeting them. From seed to store, West Pak delivers more than avocados—we deliver service levels and quality you can see.”
West Pak aims to assist its partners with tactical strategies for managing pricing and sizing, helping navigate the evolving landscape of the avocado market.
As part of West Pak’s commitment to supporting retailers, the AVO360 Resource Center is an ever-evolving array of innovative tools designed to support strategic planning efforts and help customers adapt to changing market dynamics and consumer expectations. The company’s retail and foodservice customers have access to advanced analytics that track market trends, consumer preferences, and seasonal demand fluctuations—empowering them to make informed decisions about inventory management and promotional strategies through 2026 and beyond.
“We will launch our new campaign at IFPA’s Global Produce & Floral Show, showcasing successful case studies that illustrate effective initiatives in the avocado market. These case studies will share real-world outcomes and strategies that have proven effective across both retail and foodservice sectors,” added Pacheco.
“We also created an interactive space where attendees can explore new packaging options, campaign materials, and an endless supply of market knowledge from our Avo Experts. Attendees are welcome to stop by Booth #3963 to learn more.”
Experience AVO360 in Action.
Visit us at Booth #3963 during IFPA’s Global Produce & Floral Show to explore how West Pak’s innovative programs can help you grow your avocado category.
