24 Jul Three Brands Previewed at Organic Produce Summit
West Pak Avocado proudly previewed three new and upcoming brands at the Organic Produce Summit (OPS) at the Monterey Conference Center, in Monterey, California on July 11-12, 2018. The new retail lines of bagged avocados include I Love Avocados Organic, California Gold Organic, and LiL’Cados Organic.
Inspiring health-minded people to live a life of wellness, the I love Avocados Organic line offers new and exciting ways of enjoying nature’s original superfruit. The California Gold Organic brand presents local-grove avocado goodness from the golden state while single-serving LiL’Cados Organic feature avocados that appeal to the mini fruit market.
The third annual Organic Produce Summit hosted over 1,200 attendees and 130 exhibitors over the two-day event. Retail and buying organizations from across North America came together with organic growers, shippers, processors, and distributors in this trade event devoted exclusively to organic fresh produce.
Manning the exhibit for West Pak Avocado was Eastern Regional Sales Manager Scott Ross and Jared Bray from the Sales and Business Development team. Both representatives confirmed a warm reception for the company’s new offerings.
“These three timely brand releases signify West Pak’s dedication to the rapidly expanding organic market. The preview of the new lines has been met with enthusiasm by the organic community and have bolstered our bagged avocado marketing and sales program even further. We’re happy to be at OPS and are thrilled to offer our premium organic avocados to the global market,” said Ross.
“To feed the need for organically grown fruit, West Pak has become a fully certified and operational organic packing house. We comply with all organic production and handling requirements, and even perform self-audits to ensure that we meet or exceed all National Organic Program organic guidelines. We’re proud to be a member of the organic produce community,” added Bray.
The organic version of West Pak’s popular I Love Avocados brand, as well as two new lines for California Gold and LiL’Cados, are the first branded organic retail offerings for the company. The regular version of LiL’Cados, as well as Viva Avocados, will officially launch at the Produce Marketing Association’s Fresh Summit in Orlando on October 18-20, 2018 with California Gold following in early 2019.