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Our most recent Avo Effect campaign video Humanizing Avocado Love answers the question: How has the avocado become part of our daily lives? The third episode for our ongoing 2020 series, this video covers the digital, social, and artistic influence that America's favorite green fruit has in...

Just what is "The Avo Effect" phenomenon, and how has excitement for the avocado changed over the years at PMA Fresh Summit? Things are all abuzz at Murrieta-based West Pak Avocado. The California grower, packer, and distributor of premium avocados has harnessed the excitement of...

West Pak Avocado's Chief Executive Officer (CEO) Mario Pacheco is tapping his extensive experience in the fruit business to take the avocado grower and distributor to the next level. A former executive with Chiquita, Pacheco possesses an impressive track record in the produce space. His...

Produce Marketing Association’s 37th annual Foodservice Conference and Exposition took place July 28-29, 2018 at the Monterey Conference Center and Monterey Marriott in Monterey, California. More than 1,800 sellers and buyers including distributors, retailers, wholesalers, brokers, and end-use operators attended the two-day event, which was designed...

In June 2018, the California Avocado Commission (CAC) organized a tour of West Pak's packing house in Murrieta, California.  It was a busy Saturday morning at the facility, as California’s avocado production was in full swing. Brimming with avocados, large bins were lined up and ready...

Our very own Senior Vice President of Sales and Marketing Doug Meyer was interviewed for The Produce News, an industry periodical that dates back to the late nineteenth century. Writer Tim Linden points out that the avocado industry hasn’t experienced a great deal of consistency...