legacy Tag

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Kellen Newhouse grew up with the tasty green fruit all around him. His family was one of the founders of West Pak Avocado, and today the Newhouse name is synonymous with growing, packing, and distributing the produce commodity. Generation NEXT for the family-owned business, the...

In a recent interview, West Pak’s Senior Vice President of Sales & Marketing Doug Meyer highlighted the ways the company has evolved as a grower, packer, and shipper of California avocados. From its heritage that started in a small packinghouse in Fallbrook to its current...

How a Small Fruit Packing Company Became a Global Leader From their humble beginnings in a small packinghouse in Southern, California to becoming a global produce powerhouse, West Pak Avocado Co-Founders Galen Newhouse and Randy Shoup have worked hard to cultivate a tasty niche in the...

Introducing AVO-opportunities –  a company-wide marketing campaign to celebrate the unveiling of West Pak’s new website, video storytelling experience, and retail program. A look inside the legacy, knowledge, and innovation of the first family of avocados, the newly redesigned online presence features essential branding and company...

Introducing our new corporate video, Growing a Ripe Legacy. Welcoming you into the world of green fruit, this visual storytelling experience outlines our company’s rich heritage and the avocado’s seed-to-store journey. Watch as the first family of avocados takes you inside the heart of the West Pak organization,...