legacy Tag

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In a recent interview, West Pak’s Senior Vice President of Sales & Marketing Doug Meyer highlighted the ways the company has evolved as a grower, packer, and shipper of California avocados. From its heritage that started in a small packinghouse in Fallbrook to its current...

How a Small Fruit Packing Company Became a Global Leader From their humble beginnings in a small packinghouse in Southern, California to becoming a global produce powerhouse, West Pak Avocado Co-Founders Galen Newhouse and Randy Shoup have worked hard to cultivate a tasty niche in the...

Introducing AVO-opportunities –  a company-wide marketing campaign to celebrate the unveiling of West Pak’s new website, video storytelling experience, and retail program. A look inside the legacy, knowledge, and innovation of the first family of avocados, the newly redesigned online presence features essential branding and company...

Introducing our new corporate video, Growing a Ripe Legacy. Welcoming you into the world of green fruit, this visual storytelling experience outlines our company’s rich heritage and the avocado’s seed-to-store journey. Watch as the first family of avocados takes you inside the heart of the West Pak organization,...