26 Feb Going Heart-Healthy with I Heart Avos Campaign
Murrieta, CA (October 23, 2017) – West Pak Avocado, Inc., the parent company for I Love Avocados™ is pleased to announce the I Heart Avos #IHeartAvos campaign.
Using the tag-line We Love Avocados with all our Heart, the digital campaign is a follow up to the brand’s recent Heart-Check certification by the American Heart Association. This designation certifies that the I Love Avocados brand meets strict dietary criteria for heart-healthy foods.
The goal of the I Heart Avos campaign is to cultivate heart-healthy awareness online and through social media. To deliver the message, the digital campaign highlights heart-healthy facts on a dedicated webpage and gives viewers the opportunity to sign-up to receive healthy recipes and information, as well as participate in a fun giveaway on social media called #IHeartAvos. From October 18 through November 29, 2017, the giveaway offers consumers, food bloggers and the avo-obsessed public a chance to hashtag #IHeartAvos and share their healthy avocado recipes with @ILoveAvos_ on Instagram.
For more information about the I Heart Avos campaign, please visit: https://www.iloveavos.com/iheartavos.
About the Heart-Check Mark
The American Heart Association established the Heart-Check mark in 1995 to give consumers an easy, reliable system for identifying heart-healthy foods as a first step in building a sensible eating plan. Products that display the Heart-Check mark have been certified by the American Heart Association to meet criteria for heart-healthy foods. To learn more about the Heart-Check mark, to see a complete list of certified products and participating companies, and to learn more about the nutritional criteria, visit www.heartcheck.org.
About I Love Avocados
A registered trademark of West Pak Avocado, I Love Avocados is a campaign that inspires health-minded people to live a life of wellness by offering new and exciting ways of enjoying nature’s original superfruit. I Love Avocados offers healthy dishes and easy recipes that provide delicious and nutrient-rich benefits of this superfood. In addition to being naturally sodium, cholesterol and trans-fat free, avocados offer nearly 20 vitamins, minerals, fiber, and other beneficial plant compounds that can enhance the nutrient quality of any diet. For more information about the brand, please visit www.iloveavos.com.
About West Pak Avocado
West Pak Avocado is a family owned and operated company that has been proudly growing, packing, shipping, and distributing premium avocados for 35+ years. Their commitment to quality represents not only the produce they sell and how they respect the land but also to the way in which business is conducted. A leading force in the avocado industry, West Pak Avocado is devoted to upholding the highest ethical trading practices and proudly takes an active role in helping to ensure the vitality of the produce business. For more information, please visit www.westpakavocado.com.