West Pak Avocado of Murrieta, California recently received the Fairtrade Mark, one of the most highly recognized and trusted ethical labels in the world. Offered by Fairtrade America, this independent sustainability certification features a predominate Fairtrade logo. If a business meets all of the organization’s rigorous...
West Pak Avocado's Chief Executive Officer (CEO) Mario Pacheco is tapping his extensive experience in the fruit business to take the avocado grower and distributor to the next level. A former executive with Chiquita, Pacheco possesses an impressive track record in the produce space. His...
A recent transplant from West Pak's field department, David Choi has landed in operations and has quickly sprouted roots as the new production manager. His primary responsibility is to ensure that his team is packing efficiently and is delivering the best possible product to West...
West Pak Avocado grows, cultivates, and delivers seasonal fruit from ranches throughout California to many avo-hungry customers in both foodservice and retail. It takes a dedicated team and many hours of patiently tending the orchards and harvesting at the optimum time to keep the supply...
Our very own Senior Vice President of Sales and Marketing Doug Meyer was interviewed for The Produce News, an industry periodical that dates back to the late nineteenth century. Writer Tim Linden points out that the avocado industry hasn’t experienced a great deal of consistency...