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With California avocado season officially underway, West Pak Avocado, a California-based avocado supplier, saw record volume in February. “Between a later big game this year and the week-long hiccup in supply from Mexico, California fruit saw a record 10.2 percent market share in February,” said Senior...

This year’s Big Game is Sunday, February 13, 2022, at SoFi Stadium in Inglewood, California, and we are gearing up for one of the avocado’s biggest weeks of the year. With the Big Game in town and millions watching couch-side and in sports bars across...

Score a touchdown with your avocado category all season long! Not only during the Big Game can you see avocado enthusiasm in retail and foodservice. This year, our sales team is preparing to kick off your avocado category by helping enhance your shoppers’ & consumers’ avocado...

Serving Size: 6 Ingredients 3 ripe Super Cados Juice from 1 lime 1/4 cup onion, finely chopped 1 clove garlic, minced 1/4 tsp sea salt Instructions Cut avocados lengthwise and remove the seed. Scoop out the flesh into a bowl and set aside the intact skins. Mash...

Serving Size: 4   Ingredients 4 10-inch flour or corn tortillas 3/4 cup guacamole 3/4 cup cooked quinoa 1/2 cup canned kidney beans, drained 4 asparagus stems, steamed or grilled 1 tomato, chopped 1/4 cup toasted sunflower seeds Instructions Mix the quinoa, kidney beans, and tomatoes in a...

Serving Size: 8 Ingredients 2 ripe Super Cados, seeded and peeled 2 Tbsp lemon or lime juice 1 clove garlic, minced 1/4 cup fresh cilantro, chopped 1 tomato, finely chopped 1/4 cup red onion, finely chopped 1/8 tsp ground cumin 1/4 tsp sea salt dash of...

For a fifth consecutive year, Avocados From Mexico is planning another advertising touchdown at the Super Bowl. The lineup includes a second-quarter, 30-second spot that keeps with the brand's current celebrity-focused, humor-driven approach. After kicking off the "always worth it" campaign from Energy BBDO, the...

In a recent interview, Heath Shoup, West Pak’s Sales Manager and self-professed Super Bowl Avocado Man talks about the company’s big game stats and guacamole’s biggest day of the year.  Q: Two key players in the big game: football and avocados!  How does your team at West...