The smart way to grow your avocado category starts here.
A Full-service
Avocado Experience
At West Pak, every role contributes to something bigger—from farm to shelves across the globe. This is at the heart of our AVO360 philosophy: one mission, many hands, all moving the needle together.
We are proud to call ourselves customer-obsessed and work hard to cater to our customers’ needs with best-in-class service that helps drive sales. Our unwavering dedication to delivering superior avocado solutions is designed specifically to meet the needs of retail and foodservice customers across the globe, solidifying our revered global reputation within the produce industry – a reputation ready to serve YOU!
CUSTOMER OBSESSED
Premium & Value Add Packaging
Display Success with in-store Avo Destinations
Creative Branding that Sells
Preparing Goodness Recipes and Menu Ideas
Get Schooled, Education & Resources
Engaging Social Media
Best-In-Class
Service
At West Pak, quality isn’t left to chance—it’s built into every step. Our AVO360 Precision process combines over four decades of avo-only expertise with innovative tools and custom ripening solutions to deliver consistent, fresh, and retail-ready fruit. Our vertical integration across Mexico, California, Colombia, and throughout the U.S. on the distribution side allows us to offer the most consistent and resilient supply chain to our customers.
From field to cold chain to final delivery, this process ensures your avocados arrive exactly as expected—ripe, reliable, and ready to perform.
DEPARTMENTS
“West Pak’s fully automated traceability solutions guarantee proper fruit handling and cold chain management during the entire journey of your avocados. I’d love to discuss how our precise transportation and managed logistics ensure your fruit arrives in perfect condition, at your desired ripeness level, and ready for your customers to enjoy.”
Heath Shoup – Vice President of Sales and Product Management
Heath Shoup – Vice President of Sales and Product Management
“Our dedication to operational excellence ensures meticulous handling of every avocado through grading, sorting, and hydrocooling. West Pak’s modern processing facilities, expert ripening services, and strategically placed distribution centers use the latest technology to ensure your avocados’ quality, consistency, and on-time delivery.”
Trevor Newhouse – Vice President of Operations
“West Pak offers an extensive sourcing program, including regions around the world that provide the seasons and availability to ensure you have a year-round supply of premium avocados. Let our Avo Experts unlock international sourcing opportunities to help you diversify and grow your avocado category.”
Kellen Newhouse – Vice President of International Sourcing
Kellen Newhouse – Vice President of International Sourcing
Empowering
AVO-Impact
Through our innovative AVO360 experience, we empower customers with impactful and branded avocado packaging options, including regional bags, heart-healthy brands, and certified organics. Continuing the momentum, Amplifying AVO360 provides support focused on seasonal planning and performance growth.
Our commitment to excellence extends to seamless user experiences with the AVO360 Resource Center, which provides educational, marketing, and merchandising support. These tools shape sales and marketing strategies, helping connect with consumers and enabling customers to plan with clarity and confidence for upcoming trends.
Heart Healthy Brands
We offer personalized branded avocado packaging just for you – each with the American Heart Association’s coveted Heart-Check Mark.
Certified Organics
More than just a seal on the outside of the avocado – Organic is everything that’s gone into it from planting the seed to harvesting the fruit, to deliver the green goodness to your stores.
Sustainable Programs
Enhance your branded bagged offerings: Support West Pak’s environmental sustainability and community prosperity initiatives by offering organically harvested avocados, displaying the right stage of ripeness, and supporting certified ethical sourcing with Fairtrade programs.
Digital Marketing Support
Through custom digital content creation, let us help tell your brand story using video production, product photography, creative promotional graphics for web, social media, and influencer marketing services.
Seasonal Promotions
Let us help map out your avocado category needs throughout the year with branded bags designed to meet your shoppers’ desires. It all starts with an Avo Audit to determine next steps!
Strategy & Planning
To learn more about custom AVO360 ripening programs, branded bags, merchandising and marketing support, plus data-driven insights to help drive your avocado category, visit our AVO360 Resource Center.
SALES TEAM
Meet Our Avo Experts
Heath Shoup
VICE PRESIDENT OF SALES AND PRODUCT MANAGEMENT
Joe Nava
VICE PRESIDENT OF SALES & BUSINESS DEVELOPMENT
George Henderson
SR. MARKETING MANAGER
Jennifer Zendejas
DIRECTOR OF SALES & BUSINESS DEVELOPMENT
Shannon Hill
SALES AND BUSINESS DEVELOPMENT
Jordan Fideler
SALES & BUSINESS DEVELOPMENT
Hunter Arriaga
PROGRAM PLANNING SUPERVISOR
Join Our
Innovative Program
Today
Today’s shoppers demand more consistency, freshness, and trust. At West Pak, we understand these needs and are committed to meeting them. From seed to store, West Pak delivers more than avocados. We deliver service levels and quality you can see.
Whether you’re looking for insights on sourcing, product offerings, or the best avocado solutions for your needs, our team is here to provide the expertise you need. Don’t wait—reach out now and discover how we can help you grow your avocado category!
Let’s Connect
Contact us now to meet with our avocado experts and discover the fresh benefits of partnering with West Pak Avocado.
