Welcome Ruben Barahona – Our New Director of Logistics

Meet Ruben Barahona. As our new Director of Logistics, he brings over two decades of experience to our pak. Ruben has strong global knowledge in transportation, logistics, and supply chain management with a proven track record in his career. His success is attributed to being people-oriented, organized, and focused, with insight for streamlining processes, delivering cost reductions while enhancing customer service within complex perishable supply chain environments.

Ruben comes to West Pak Avocado from his previous position at Chiquita Brands International as Fruit Allocation Sr. Manager for North America in Florida. He worked for the brand for 20+ years as Transportation Manager in the United States, Panama, and Honduras. His experience also includes Supply Chain Manager for GWF, Chiquita Brands’ global logistics subsidiary in North Carolina, and Sourcing and Allocation Manager for North America, Europe, and Costa Rica.

As Director of Logistics, Ruben will work out of the Murrieta, California facility, and will report directly to CEO Mario Pacheco.

Mario recently stated, “We are extremely confident that Ruben’s strong skills and qualifications, plus his high-level professionalism and people focus, will be an excellent match for his appointed position and a strong asset to our management team.”

“I am very excited to become part of the West Pak Avocado team,” added Ruben. “I am eager to learn quickly about the avocado business to start applying my experience in logistics and transportation in order to contribute to the company’s fast growth.”

Ruben is originally from Honduras, which is where he started his career in the produce industry. He holds a bachelor’s degree in Electrical and Electronics Engineering from West Coast University and a master’s in Business Administration from Universidad del Istmo. Ruben likes biking and walking during the weekends and also enjoys watching professional tennis.

Welcome to the family, Ruben!