In a recent interview, West Pak’s Senior Vice President of Sales & Marketing Doug Meyer highlighted the ways the company has evolved as a grower, packer, and shipper of California avocados. From its heritage that started in a small packinghouse in Fallbrook to its current...
Kicking off California avocado season, West Pak Avocado is pleased to announce the official launch of its California Gold brand. Sourced from the golden state’s 45,000 acres of fertile growing areas California Gold Avocados are caressed by cool coastal breezes and are hand-picked at their peak...
Before the California Avocado Commission (CAC) was established, the only avocados available to consumers were those grown in their local area. The lonely green fruit was just another sparsely populated item in the produce aisle that many overlooked except for guacamole around Cinco de Mayo....
For a fifth consecutive year, Avocados From Mexico is planning another advertising touchdown at the Super Bowl. The lineup includes a second-quarter, 30-second spot that keeps with the brand's current celebrity-focused, humor-driven approach. After kicking off the "always worth it" campaign from Energy BBDO, the...
In a recent interview, Heath Shoup, West Pak’s Sales Manager and self-professed Super Bowl Avocado Man talks about the company’s big game stats and guacamole’s biggest day of the year. Q: Two key players in the big game: football and avocados! How does your team at West...
West Pak Avocado's Senior Vice President of Sales & Marketing Doug Meyer brings 23 years of produce industry experience to the table. With a strong background in sales and sales management, marketing and product development, and quality assurance, this seasoned avo-pro proudly heads up the company's sales...
Just returning from PMA Fresh Summit, the sales and marketing team at West Pak Avocado is thrilled by the response to their new retail offerings. At the October 18-20th Orlando, Florida tradeshow, the global grower, packer, shipper, and distributor of premium avocados officially launched their...
West Pak Avocado has retail marketing in the bag. Retail bags that is! The global supplier of premium avocados is now offering a branded bag program that provides solutions to empower retailers while optimizing the excitement of avocados geographically, seasonally, demographically, and by use. At PMA...
West Pak is proud to announce continued export growth for 2018 and forecasts additional progress with global markets for 2019. Just back from Asia Fruit Logistica in Hong Kong, the worldwide supplier of premium avocados experienced a marked increase in commitments with existing and new customers....
West Pak Avocado recently stepped up the company’s organics launch with a showing at Southern Innovations Organics and Foodservice Expo. The organic-only retail produce event was held September 6 – 8, 2018 at the Gaylord Opryland Resort and Convention Center in Nashville, Tennessee. In addition...