03 Feb Kick Off Your 2021 Avocado Category with West Pak
Score a touchdown with your avocado category all season long!
Not only during the Big Game can you see avocado enthusiasm in retail and foodservice. This year, our sales team is preparing to kick off your avocado category by helping enhance your shoppers’ & consumers’ avocado experience through pandemic-era advice, creative avocado holidays, and seasonally focused campaigns.
First up, our team is seeking to help our retail & foodservice customers navigate the COVID-19 pandemic. Like a coach on game day, our Vice President of Sales & Business Development Joe Nava is passionate about ensuring his team develops the appropriate roadmap for customers avocado goals:
“In 2021, we will see the demand for avocados continue to grow in retail. The silver lining with the pandemic is that it brings more people back into the store. More new or non-typical avocado eaters now stop and consider adding avocados in daily meals because of their versatility, feasibility, and health benefits. West Pak will continue to provide frequent promotional opportunities and work with retailers to make the avocado reachable for every shopper in any situation.”
Celebratory “Avo” Days
Imagine being in the stands rooting for your favorite team – you’re rocking the swag, and you are embracing every moment of your favorite sport in action. In 2021, our team is taking annual holidays one step further by enhancing key dates with extra avocado oomph to your in-store or digital promotion plan. We’ve seen success on dates like National Hamburger Day or even National Avocado Day.
Seasonal campaigns designed to drive avocado excitement
The avocado market is annual and we are here to ensure your category never sees any downtime! Our team has strategically analyzed market data to pinpoint gaps and downtimes in the market that you can capitalize on to increase your avocado sales. Be on the lookout for new and exciting retail marketing campaigns that will broaden your shoppers’ avocado experience in-store and online.
To get in touch with an Avo Expert today, click the link to receive a complimentary audit of your category to determine the program that is right for you!