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Value ADDED.

Our service doesn’t end with the delivery of avocados. West Pak’s unique Marketing Plus service also offers a wide range of support services to help sell-through your inventory. Look to us for a variety of options to increase sales flexibility. Choices include advanced pre-conditioning, product training, in-store demos, EDI interfacing, on-line accounting services, multiple bag options, bulk-bins, specialized packaging, consumer recipes, PLUs and UPC barcodes. Ask your sales representative for details on how Marketing Plus can help you.

Liners

They are used to pack and display avocados and other fruit in cartons. Made from recycled paper material, the inserts are scalloped around the edges and have perforations to allow for increased air flow in the carton and on the pallet stack. With recessed molded pockets to hold each fruit individually, liners protect each fruit and minimize defects such as bruising and flat spots. The combination of vented cartons and liner inserts allows for enhanced product cooling. Packaging avocado inserts are available in the following pocket counts: 12, 14, 16, 18, 20, 24, 30, 35, 42 Each insert measures 330mm x 410mm. This size fits in the California, Mexico and Chile metric box and is suitable for single layer and double layer packs. The weight of each tray on dispatch is from 60 to 65 gratms. Trays are suitable for use in gas rooms or conventional cold storage and will not deteriorate in high humidity or warm environments.
Palletization
Receiving the right product in the right condition requires high quality materials in every step of the process, especially pallets. West Pak provides new USDA certified heat-treated pallets for all shipments. To ensure maximum quality, we use only Grade A pallets which are proven to handle pressure in cold storage racks. We also offer heavy-duty CHEP pallets as part of a pallet pooling solution, resulting in cost savings for both shippers and receivers. For customers desiring added protection for shipments made in colder-than-average truck temperatures, we also offer pallet wrapping with temperature-resistant cardboard wrap which helps to maintain a higher fruit temperature in transit.
Pre-conditioning and ripening
Studies have shown that preconditioning and ripening of avocados directly result in increased sales and improved customer satisfaction. As a leader in avocado specific ripening, West Pak has designed and installed preconditioning rooms with incredible ripening accuracy. These rooms feature dual-temperature control zones, enhanced heating and continuous oxygen and venting features. Our freshness professionals have the ability to deliver avocados to customers in exactly the stage of ripening ordered. Whether the fruit is breaking in color or ready to eat, avocados coming from West Pak always have a uniform appearance, hold their weight better and don’t dehydrate. Our preconditioning program services customers nationwide with the desired levels of ripeness at the appropriate time.
 
 
 
 
 
 

 

     
West Pak Avocado 2007 Marketing program
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